This article shows that forms of analysis and calculation specific to finance are spreading, and changing valuation processes in various social settings. This perspective is used to contribute to the study of the recent transformations of capitalism, as financialisation is usually seen as marking the past three decades. After defining what is meant by “financialised valuation,” different examples are discussed. Recent developments concerning the valuation of assets in accounting standards and credit risk in banking regulations are used to suggest that (...) colonisation of financial activities by financialised valuations is taking place. Other changes, concerning the valuation of social or cultural activities and environmental issues are also highlighted in order to support the hypothesis of a parallel colonisation of non-financial activities by financialised valuations. Specifically, the language of finance appears to gradually being incorporated into public policies, especially in Europe—and this trend seems to have gathered pace since the 2000s. Some interpretations are proposed to understand why public policies are seemingly increasingly reliant on financialised valuations. (shrink)

The study of the notion of ideology shows that this corpus lends itself to a wide variety of different definitions. A certain opposition runs all the way through this set of definitions. Ideology would appear to be torn between a conception that emphasises its distortion and dissimulation dimensions and another conception which views as a set of social representations. After rapidly presenting the main characteristics of these two polar extremes, Paul Ricoeur's suggestion that these two conceptions can be united is (...) discussed and illustrated by the concept of the `spirit of capitalism', as defined in the book by Boltanski and Chiapello (1999). It is shown that this constitutes an ideology which is in fact an attempt to encompass both these conceptions. It is also shown that the concept of `trial' as proposed in that book helps greatly to understand how this reconciliation is actually possible. (shrink)