Abstracts
With the unprecedented increase in the number of females holding executive positions in business, there has arisen interest in issues pertaining to the role of women in business organizations, including that of malefemale differences in ethical attitudes/behavior. To add to the research evidence on the issue, this paper examines differences in research ethics judgments between male and female marketing professionals. The results indicate that female marketing professionals evince higher research ethics judgments than their male counterparts.
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Ishmael P. Akaah is Associate Professor of Marketing at Wayne State University. He received his M.B.A., M.A. and Ph.D. degrees from The Wharton School, University of Pennsylvania. His articles have appeared in the Journal of Marketing Research, Journal of Advertising Research, Journal of Health Care Marketing, Journal of Business Research, International Marketing Review, Journal of Global Marketing, Journal of Business Logistics, Journal of the Academy of Marketing Science, Savings and Development, Eastern Africa Economic Review, Journal of Information and Optimization Sciences, and Proceedings of the American Marketing Association.
The author acknowledges the financial assistance of the Office of Research and Sponsored Programs Service (ORSPS) and the School of Business Administration, both of Wayne State University, Detroit.
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Akaah, I.P. Differences in research ethics judgments between male and female marketing professionals. J Bus Ethics 8, 375–381 (1989). https://doi.org/10.1007/BF00381729
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DOI: https://doi.org/10.1007/BF00381729