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Power to the People: An Essay on Branding and Global Democracy

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Humanistic Marketing

Part of the book series: Humanism in Business Series ((HUBUS))

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Abstract

The world is moving in two opposite and mutually incompatible direc. tions at one and the same time as if it was divided into two parallel universes: more prosperity for more people and yet even more poverty for even more people; the ideas of democracy literally catching fire as I write during the Arab Spring but also gruesome tyrannies and radical religious groups spreading dread and fear through terror and torture. Prominent political theorists have described each of these movements.

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© 2014 Thomas Boysen Anker

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Anker, T.B. (2014). Power to the People: An Essay on Branding and Global Democracy. In: Varey, R., Pirson, M. (eds) Humanistic Marketing. Humanism in Business Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137353290_16

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