Skip to main content
Log in

Enlivening Management Practice Through Aesthetic Engagement: Vico, Baumgarten and Kant

  • Published:
Philosophy of Management Aims and scope Submit manuscript

Abstract

Organisational aesthetics is a burgeoning field with a growing community of scholars engaged in arts-based and aesthetic approaches to research. Recent developments in this field can be traced back to the works of early Enlightenment writers such as Vico, Baumgarten and Kant. This paper examines the contributions of these three philosophers. In particular it focuses on Vico’s treatment of history and myth; Baumgarten’s notion of sensation and its relationship to rationality; and Kant’s investigations into form and content. An exploration of an artistic organisation in change demonstrates how the conduct of an aesthetically aware manager can be informed by qualities such as an alert imagination and intuition, comfort with the chaotic, backward thinking, and attention to inner sensations and perceptions, all working together to provide a coherent view of the organisation.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  1. Antonio Strati Organization and Aesthetics. London, Sage 1999

  2. Antonio Strati The Aesthetic Approach in Organization Studies. In S. Linstead & H. Höpfl (eds), The Aesthetics of Organization (pp. 13–34). London, Sage 1999

  3. Eric M. Eisenberg. ‘Karl Weick and the Aesthetics of Contingency’ Organization Studies 27 no 11 (2006) pp 1693–707

  4. Ibid. In his summary of Karl Weick’s theoretical contribution to organisational studies, Eisenberg quotes Weick’s statement ‘remember that ambivalence builds resilience’.

  5. Ibid

  6. Ibid

  7. See Ralph J Bathurst, Lloyd Williams & Anne Rodda ‘Letting Go the Reign: Paradoxes and Puzzles in Leading an Artistic Enterprise’ International Journal of Arts Management, 9 no 2 (2007) pp 29–38 and Ralph J Bathurst & Lloyd Williams (In press) ‘Boom and Bust in the Orchestral Business’ in Niina Koivunen & Alf Rehn (eds), Creativity and Contemporary Economy. Copenhagen, Copenhagen Business School Press

  8. For an analysis of the isomorphic problem see Param Srikantia & Diana Bilimoria ‘Isomorphism in Organization and Management Theory’ Organization &Environment, 10 no 4 (1997) pp 384—406

  9. Caroline Picart & Kenneth Gergen ‘Dharma Dancing: Ballroom Dancing and the Relational Order’ Qualitative Inquiry 10 no 6 (2004) pp 836—868

  10. Steven Taylor ‘Ties That Bind’ Management Communication Quarterly 17 no 2 (2003) pp 280–300

  11. David Barry (1996). ‘Artful Inquiry: A Symbolic Constructivist Approach to Social Science Research’ Qualitative Inquiry 2 no 4 (1996) pp 411–438

  12. For further explorations into the experiential element of strategy see the Strategy as Practice website http://www.s-as-p.org/

  13. Henry Mintzberg & Frances Westley ‘Spinning on Symbolism: Imagining Strategy’ Journal of Management 11 no 2 (1985) pp 63–64

  14. Henry Mintzberg ‘Crafting Strategy’ Harvard Business Review 65 no 4 (1987) pp 66–75

  15. Henry Mintzberg The Rise and Fall of Strategic Planning: Reconceiving Roles for Planning, Plans, Planners New York, The Free Press 1994 (p 258)

  16. Henry Mintzberg & Frances Westley ‘Decision Making: It’s Not What You Think’ MIT Sloan Management Review, 42 no 3 (2001) pp 89–93

  17. See Eugene Sadler-Smith & Erella Shefy ‘The Intuitive Executive: Understanding and Applying “Gut Feel” in Decision-Making’ Academy of Management Executive 18 no 4 (2004) pp 76–91; and Peter Bürgi, Claus Jacobs and Johan Roos (2005). ‘From Metaphor to Practice: In the Crafting of Strategy’ Journal of Management Inquiry, 14 no 1 (2004) pp 78–94

  18. Berlin, I. (2003). The Counter-Enlightenment [Dictionary]. The Dictionary of the History of Ideas. Retrieved July 11, 2005, from the World Wide Web: http://etext.lib.virginia.edu

  19. Norman Hampson The Enlightenment: An Evaluation of its Assumptions, Attitudes and Values London, Penguin Books 1968/1990 p 31

  20. Richard Rorty Contingency, Irony, and Solidarity Cambridge, Cambridge University Press 1989 (emphasis added) p 3

  21. Ibid p 19

  22. Ibid p 19

  23. Richard Rorty ‘Inquiry as Recontextualization: An Anti-Dualist Account of Interpretation’ in: Objectivity, Relativism, and Truth: Philosophical Papers Volume 1 pp 93–110 Cambridge, Cambridge University Press 1991 p 110

  24. Op cit p 53

  25. Ernst Friedrich Schumacher A Guide for the Perplexed New York, Harper Row 1977 p 153

  26. Isaiah Berlin Three Critics of the Enlightenment: Vico, Hamann, Herder London, Pimlico 2000 (p 19)

  27. Ibid (p 19)

  28. Norman Hampson The Enlightenment: An Evaluation of its Assumptions, Attitudes and Values London, Penguin Books 1968/1990 (p 235)

  29. Discussions on these ideas were not limited to these three philosophers, however. For example, in the English speaking world the Scottish lawyer, minister and academic, Archibald Alison (1792-1867) maintained in his Essays on the Nature and Principles of Taste (1790) that works of art trigger ideas and images beyond the works themselves and that enjoyment of art means indulging in the stream of these perceptions. According to Alison, art provides the stimulus for connections to be made between a specific art work and the reflexive examination of life. For Alison, aesthetic engagement ‘almost involuntarily extend[s]…to analogies with the life of man, and bring[s] before us those images of hope or fear, which, according to our particular situations, have dominion of our hearts!’ (p 10).

  30. Gillo Dorfles ‘Myth and Metaphor in Vico and in Contemporary Aesthetics’ (E Gianturco, Trans) in: G Tagliacozzo & H V White (eds) Giambattista Vico: An International Symposium pp 577–590 Baltimore, The Johns Hopkins University Press 1969

  31. Linda Janik ‘A Renaissance Quarrel: The Origin of Vico’s Anti-Cartesiansm’ in: G Tagliacozzo & D P Verene (eds.), New Vico studies pp 39–50 New York, The Institute for Vico Studies 1983

  32. Giambattista Vico New Science: Principles of the New Science Concerning the Common Nature of Nations (D Marsh, Trans 3rd ed) London, Penguin 1744/1999 (p 44)

  33. Op cit (p 236)

  34. Donald Verene ‘Vico’s Philosophy of Imagination’ in: G Tagliacozzo & M Mooney & D P Verene (eds) Vico and Contemporary Thought — 1 pp 20–43 London, MacMillan 1976

  35. Gillo Dorfles ‘Myth and Metaphor in Vico and in Contemporary Aesthetics’ (E Gianturco, Trans.) in: G Tagliacozzo & H V White (eds) Giambattista Vico: An International Symposium pp 577–590 Baltimore, The Johns Hopkins University Press 1969

  36. Richard Manson The Theory of Knowledge of Giambattista Vico Hamden, Archon Books 1969 (p 12)

  37. Linda Janik ‘A Renaissance Quarrel: The Origin of Vico’s Anti-Cartesiansm’ in: G Tagliacozzo & D P Verene (eds) New Vico Studies pp 39–50 New York, The Institute for Vico Studies 1983

  38. Ibid (p 42)

  39. Cited in Frederick Vaughan The Political Philosophy of Giambattista Vico. An Introduction to La Scienza Nuova The Hague, Nijhoff 1972 (p 7)

  40. Ibid (p 7)

  41. Antonio Strati ‘Organizational Symbolism as a Social Construction: A Perspective from the Sociology of Knowledge’ Human Relations 51 no 11 (1998) pp 1379–1380

  42. Antonio Strati ‘The Aesthetic Approach in Organization Studies’ in: S. Linstead & H. Höpfl (eds) The Aesthetics of Organization 1999 pp 13–34 London, Sage

  43. Raymond Williams A Vocabulary of Culture and Society London, Fontana Press 1988

  44. Ibid (p 31)

  45. Cited in Steffen Gross ‘The Neglected Programme of Aesthetics’ The British Journal of Aesthetics 42 no 4 (2002) pp 403–414

  46. Harold Osborne Aesthetics and Art Theory: An Historical Introduction New York, E P Dutton 1970 (p 175)

  47. Ernst Cassirer An Essay on Man: An Introduction to a Philosophy of Human Culture New Haven, Yale University Press 1944 (p 137)

  48. Rudolf Makkreel ‘The Confluence of Aesthetics and Hermeneutics in Baumgarten, Meier, and Kant’ Journal of Aesthetics & Art Criticism 54 no 1 (1994) pp 65–76

  49. Steffen Gross ‘The Neglected Programme of Aesthetics’ The British Journal of Aesthetics 42 no 4 (2002) pp 403–414

  50. Ibid ‘poiesis’ which literally means ‘to make’ is derived from the ancient Greek and is the root for the contemporary word ‘poetry’

  51. Rudolf Makkreel loc cit 1994

  52. Steffen Gross loc cit 2002

  53. Alan Singer Aesthetic Reason: Artworks and the Deliberative Ethos University Park, Pennsylvania State University Press 2003 (p 14)

  54. Antonio Strati ‘Putting People in the Picture: Art and Aesthetics in Photography and in Understanding Organizational Life’ Organization Studies 20 no 7 (1999) pp 53–69

  55. Robert Solomon Introducing Philosophy (7th ed) Fort Worth, Harcourt College Publishers 2001 (p 668)

  56. Immanuel Kant The Critique of Judgment (J H Bernard, Trans) New York, Prometheus Books 1790/2000 (§ 26)

  57. Ibid (§ 26)

  58. Mary McCloskey Kant’s Aesthetic Basingstoke, MacMillan 1987

  59. Op cit (§ 10)

  60. Op cit (§ 10)

  61. Kant devotes an entire section of The Critique of Judgment to a specific discussion on this subject in ‘Of purposiveness in general’ (§10). An end is ‘the object of a concept, in so far as the concept is regarded as the cause of the object,’ and purposiveness is ‘the causality of a concept with respect to its Object’ (Kant’s emphasis). But Kant often uses the terms ‘end’ and ‘purposive’ in ways that are related to, but do not quite fit these definitions. In particular ‘end’ is sometimes used to apply to the concept rather than the corresponding object (Introduction IV), and ‘purposiveness’ is usually used to denote, not the causality of the concept, but the property in virtue of which an object counts as an end.

  62. Op cit (§ 59)

  63. Alexander Rueger & Sahan Evren ‘The Role of Symbolic Presentation in Kant’s Theory of Taste’ British Journal of Aesthetics 45 no 3 (2005) pp 229—247

  64. Op cit §15

  65. Theodore Adorno Aesthetic Theory (R Hullot-Kentor Trans Vol 88) Minneapolis, University of Minnesota Press 1997 (p 163)

  66. Op cit (p 145)

  67. Mary McCloskey Kant’s Aesthetic Basingstoke, MacMillan 1987 (p 61)

  68. See for example the report Americanizing the American Orchestra Washington DC: American Symphony Orchestra League 1993. Richard Florida makes a similar claim for the involvement of creative people in community life: Richard Florida ‘The Rise of the Creative Class: Why Cities Without Gays and Rock Bands are Losing the Economic Development Race’ Retrieved 23 December, 2002, from http://www.washingtonmonthly.com/features/2001/0205.florida.html 2002

  69. Henry Mintzberg The Structuring of Organizations: A Synthesis of the Research Englewood Cliffs, Prentice-Hall 1979 p 20

  70. Friedrich Schiller On the Aesthetic Education of Man, in a Series of Letters (R Snell Trans) New York, F Ungar 1795/1965 (p 74)

  71. Pierre Guillet de Monthoux ‘The Art Management of Aesthetic Organizing’ in: S Linstead & H Höpfl (eds) The Aesthetics of Organization pp 35–60 London, Sage 2000

  72. Ronald Hepburn ‘Data and Theory in Aesthetics: Philosophical Understanding and Misunderstanding’ in: A Berleant (ed) Environment and the Arts: Perspectives on Environmental Aesthetics pp 24–38 Aldershot, Ashgate 2002 (p 27)

  73. Jon A. Andersen ‘Intuition in Managers: Are Intuitive Managers More Effective? Journal of Managerial Psychology 15 no 1 (2000) pp 46–67

  74. Stephen Leybourne and Eugene Sadler-Smith ‘The Role of Intuition and Improvisation in Project Management International Journal of Project Management 24 (2006) pp 483–492

  75. George Cairns ‘Aesthetics, Morality and Power: Design as Espoused Freedom and Implicit Control’ Human Relations 55 no 7 (2002) pp 799–820

Download references

Authors

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Bathurst, R. Enlivening Management Practice Through Aesthetic Engagement: Vico, Baumgarten and Kant. Philos. of Manag. 7, 61–76 (2009). https://doi.org/10.5840/pom20097229

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.5840/pom20097229

Keywords

Navigation