Abstract
Saturday Review's long, commendable effort to identify corporations willing to promote the general good through their advertising was damaged in 1977 because of procedural changes in the awards. Prior to 1977 the named judges made the important distinction between ‘public-service (non-image)’ and ‘public-relations (corporate image)’ advertising. But in 1977 the judges were not named and the public service/public relations distinction was eliminated, replaced by the single category of ‘public spirited ads’. Most of these ads, however, were not ‘public spirited’, but were public relations ads. But in 1978 this deception was ended by the empaneling of a new kind of jury, one drawn from the S.I. Newhouse School of Public Communications.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
Additional information
James Richard Bennett is Professor of English at the University of Arkansas, Fayetteville. He is the editor of Style, a Journal of Stylistics. He won the Fulbright Teaching Award in Yugoslavia in 1968–69. His most important publication is: Prose Style: A Historical Approach Through Studies, 1971.
I wish to thank Professor Leonard White of the Department of Economics at the University of Arkansas for his advice concerning several of the ads discussed herein.
Rights and permissions
About this article
Cite this article
Bennett, J.R. Saturday Review's annual advertising awards. J Bus Ethics 2, 73–78 (1983). https://doi.org/10.1007/BF00381696
Issue Date:
DOI: https://doi.org/10.1007/BF00381696