Abstract
Incidental memory for the association between color word and print color in the Stroop color-word test was examined. Subjects received either color or neutral words in various print colors or color words in black with a color patch below. Subjects named the color or the word aspect of each stimulus. For all conditions, the color-word association was held constant across trials. After naming one aspect of each stimulus, subjects were tested for their memory of the association between that aspect and the unnamed one. Subjects required more time to name the print color of color words than to perform the other event-naming tasks, and word naming was faster than color naming. Naming the print color yielded higher incidental retention of the color-word association than did naming the color patch or the word. Slowing the pace for word naming increased retention of the association. These results are discussed in relation to current models of the Stroop effect.
Article PDF
Similar content being viewed by others
Avoid common mistakes on your manuscript.
References
Dyer, F. N. The Stroop phenomenon and its use in the study of perceptual, cognitive, and response processes. Memory & Cognition, 1973, 1, 106–120.
Farisse, P. Why is naming longer than reading? Acta Psycho-logica, 1969, 30, 96–103.
Flowers, J. H., & Stoup, C. M. Selective attention between words, shapes, and colors in speeded classification and vocalization tasks. Memory & Cognition, 1977, 5, 299–307.
Hagen, J. W. The effect of distraction on selective attention. Child Development, 1967, 38, 685–694.
Klein, G. S. Semantic power measured through the interference of words with color naming. American Journal of Psychology, 1964, 77, 576–588.
Rollins, H. A., & Hendricks, R. Processing of words presented simultaneously to eye and ear. Journal of Experimental Psychology: Human Perception and Performance, 1980, 6, 99–109.
Rollins, H. A., & Thibadeau, R. The effects of auditory shadowing on recognition of information received visually. Memory & Cognition, 1973, 1,164–168.
Stroop, J. R. Studies of interference in serial verbal reactions. Journal of Experimental Psychology, 1935, 18, 643–662.
Treisman, A., & Davies, A. Divided attention to ear and eye. In S. Kornblum (Ed.), Attention and performance IV. New York: Academic Press, 1973.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Bradlyn, A.S., Rollins, H.A. Incidental memory for the color-word association in the Stroop color-word test. Bull. Psychon. Soc. 16, 269–272 (1980). https://doi.org/10.3758/BF03329540
Received:
Published:
Issue Date:
DOI: https://doi.org/10.3758/BF03329540