Abstract
Each subject evaluated an interviewee on the basis of information in a transcript. The interviewee was portrayed either favorably or unfavorably; he was labeled as “handicapped” or “Chicano,” or he was not labeled. Half the subjects were exposed to a pretreatment designed to induce ambivalent affect toward the physically handicapped. These subjects subsequently evaluated the favorably portrayed handicapped interviewee more positively, and the unfavorably portrayed handicapped interviewee more negatively, than did control subjects. Moreover, this effect generalized to Chicano and nonstigmatized stimulus persons. Independent of this finding, subjects’ evaluations of the handicapped were more favorable than evaluations of the other stimulus persons.
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As their contributions to the paper were roughly equivalent, the rust three authors are listed alphabetically. The research reported in this paper was supported by grants to David C. Glass and Irwin Katz from the National Science Foundation (GS-37976X and GS-37977X), and by a grant to Walter G. Stephan from the National Institute of Mental Health (MH-22249).
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Carver, C.S., Gibbons, F.X., Stephan, W.G. et al. Ambivalence and evaluative response amplification. Bull. Psychon. Soc. 13, 50–52 (1979). https://doi.org/10.3758/BF03335009
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DOI: https://doi.org/10.3758/BF03335009