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Ethical Standards in Advertising: A Worldwide Perspective

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Abstract

An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution.

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Authors and Affiliations

  1. Escola de Administração de Empresas de São Paulo, Fundação Getúlio Vargas, Av. 9 de Julho, 2029, 01313-902, São Paulo, SP, Brazil, E-mail

    Maria Cecilia Coutinho de Arruda

  2. Instituto de Matemática e Estatística, Universidade de São Paulo, São Paulo, Brazil

    Marcelo Leme de Arruda

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  1. Maria Cecilia Coutinho de Arruda
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  2. Marcelo Leme de Arruda
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de Arruda, M.C.C., de Arruda, M.L. Ethical Standards in Advertising: A Worldwide Perspective. Journal of Business Ethics 19, 159–169 (1999). https://doi.org/10.1023/A:1006062832206

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