Abstract
The decline of empirical research on ethical decision-making based on ethical theories might imply a tacit consensus has been reached. However, the exclusion of virtue ethics, one of the three main normative ethical theories, from this stream of literature calls this potential consensus into question. This article investigates the role of all three normative ethical theories—deontology, utilitarianism and virtue ethics—in ethical decision-making of corporate executives. It uses virtue ethics as a dependent variable thus studying the interconnectivity of all three normative ethical theories in specific circumstances. We find that managers use different ethical theories in different circumstances (business vs. private life, formal vs informal ethical leadership, etc.). A predictive model of ethical decision-making, however, cannot be established. We also find that only a limited number of variables influence the choice of ethical theory, which leans business ethics towards postmodern management paradigm. We suggest that moral pragmatism could provide the answer to ethical decision-making.
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Appendices
Appendix 1
Scenarios with ethical theories in parentheses following the answer (not shown in actual survey):
Private life
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1.
At work, you have organised a very important meeting, which is important not only for the organisation but also for your career. Unfortunately, you did not notice that you also have family obligations, which you cannot avoid. Assume that you chose your family obligations. You would make this decision because:
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Family obligations always take priority over business obligations. (deontology)
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The fulfilment of family obligations will bring the greatest good/happiness to the most people affected by the decision. (utilitarianism)
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Being a good parent/spouse is the most important value in my life. (virtue ethics)
Business/professional life
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2.
Your organisation is in trouble and you have to lay off many colleagues (assume that you have already done everything that was formally or informally possible, including talking with employees, cost optimisation and lowering investments, so there are no other options). To make a decision about who to lay off, you will use the following as a guiding principle
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The added value that the employee brings to the organisation. (utilitarianism)
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The legal criteria for layoffs. (deontology)
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The work attitude of the employee. (virtue ethics)
General ethical dilemma
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3.
When you find yourself in an ethical dilemma, your main decision-making principle is:
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The golden mean (not too much, not too little). (virtue ethics)
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The greatest good for the greatest number of people. (utilitarianism)
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Do unto others as you would have them do unto you. (deontology)
Refusing to do an unethical act
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4.
The reason why you would NOT do an unethical act is:
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It is simply wrong. (deontology)
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Only in actions is a person’s real ethical character revealed. (virtue ethics)
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Because of my act, a lot of people would suffer. (utilitarianism)
Ethical leadership—leading colleagues.
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5.
Your subordinate has lied to you. Nobody else has found out about the lie except you, and it does not have any consequences for the organisation or its work. Assume that you will give a disciplinary notice to the employee. You would do so because the employee:
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Did indirect damage to the organisation. (utilitarianism)
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Did not meet his work obligations as defined by the labour contract. (deontology)
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Showed his true character to be one you cannot trust anymore. (virtue ethics)
Informal ethical leadership
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6.
Your friend or colleague made an ethical mistake. What advice would you give him/her?
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We learn from mistakes, so you will do better next time. (virtue ethics)
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As long as nobody got hurt, everything is OK. (utilitarianism)
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It is important is that you have good intentions, no matter the consequences. (deontology)
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Appendix 2
See Table 13
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Drašček, M., Rejc Buhovac, A. & Mesner Andolšek, D. Moral Pragmatism as a Bridge Between Duty, Utility, and Virtue in Managers’ Ethical Decision-Making. J Bus Ethics 172, 803–819 (2021). https://doi.org/10.1007/s10551-020-04489-2
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DOI: https://doi.org/10.1007/s10551-020-04489-2