Insourcing Dissent: Brand English in the Entrepreneurial University
Excerpt
In these times, especially, when the world of higher education is being challenged by rapid and unpredictable change and is
under the gun from a government and a general public experiencing high anxiety about cost and access, it is all the more important
that the best creative energies of the faculty be mobilized in the institutional interest.
Judith Shapiro, “Coming Home: Institutional Loyalty in an Expanding Academic Universe”1
… that which deviates is by no means secure from standardization.
Theodor Adorno, “Culture and Administration”2
The high triumph of institutional thinking is to make the institutions completely invisible.
Mary Douglas, How…