From Capital to Documediality

Abstract

Documediality indicates the allegiance between the constitutive power of documents and the mobilizing power of the media. The chapter proposes to treat documediality as the ending point of a great historical transformation whose previous phases have been capitalism and mediality. Capitalism in the strict sense corresponds to the economic era of production, and to the political era of liberalism. When populism prevails over liberalism, and communication has the upper hand over production, we enter the phase of mediality. Finally, documediality corresponds to a third phase, characterized by recording: that is, by the use of a huge apparatus, namely the Web, which has the essential feature of keeping track of any interaction. This chapter highlights the key features of documediality in comparison to those of capitalism and mediality.