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The Chronos Principle: “Knowing Thy Time” in Communication Management

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Abstract

This article develops how wider understandings of time may help inform managers’ communication decisions. Using Peter F. Drucker as an initial touchstone—but going much deeper—the article employs an applied liberal arts methodology to establish a time-minded attitude toward communication. Applying perspectives from both classical philosophy (specifically Plato and Aristotle) as well as twentieth century rhetoricians (specifically Richard Weaver, James Kinneavy, and Walter Beale), this article celebrates both physical and metaphysical structures of reality. To this end, it proposes a theoretical equation to help calibrate communication management under a more holistic banner. The equation acknowledges the typical appropriateness of occasion-directed communication (kairos); however, it also distinctively acknowledges the grand fabric of temporal reality (chronos). The output of this equation can be understood as the “chronos principle.” The article concludes that a more complete understanding of time-mindedness can elevate empathy, foster respect, and assist social relationality within any given organization’s communication culture.

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The article is theoretical in nature. Data sharing is not applicable to this article as no new data was created or analyzed in this study.

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Notes

  1. Drucker admittingly reshapes the famous saying written over Delphi: “Know Thyself.”.

  2. Rhetoric and Philosophy/Logic are two fundamental dimensions of the classical trivium. The classical foundation of the liberal arts. Rhetoric and philosophy inform a liberal arts methodology applied in this article.

  3. This can include preserving the company’s brand as well.

  4. Grammar is not universal, but it is constructed by particular communities and context wherein the communication unfolds.

  5. Specifically, to rule out permanence breaks Aristotle’s Law of Contradiction: “the same attribute cannot at the same time belong and not belong to the same subject and in the same respect” (Metaphysics Book 4, Chapter 3). It is contrary to proclaim that the negation of permanence is a permanent truth. Such a claim breaks Aristotle’s Law of Contradiction.

  6. Plato’s creation account in Timeaus resembles the myth. Plato was presumably influenced by the myth.

  7. Chronos is not to be confused with Kronos/Cronus—a confusion that has unfolded through overlapping literature on these myths. Kronos, a Titan, was the father of the first generation of Olympian gods, including Zeus. In short, Chronos preceded Kronos.

  8. This equation communicates a conceptual relationship. Therefore, it is not meant for specific numerical inputs.

References

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Correspondence to Gavin F. Hurley.

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Hurley, G.F. The Chronos Principle: “Knowing Thy Time” in Communication Management. Philosophy of Management 21, 507–522 (2022). https://doi.org/10.1007/s40926-022-00198-0

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