Abstract
“Guanxi” is perceived as a major determinant for successful business in China. This research paper investigates the importance of Guanxi from the Hong Kong Businessmen's viewpoint. It confirms previous findings in this area and adds on new dimensions. Therefore, practitioners and academics may further refine their knowledge in this subject.
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Leung, T. K. P. is an Assistant Professor of Hong Kong Polytechnic University. He specializes in industrial marketing and marketing in China. His current research interests include issues in “Guanxi”, networking in China, and Chinese negotiation. He has published in referred journals related to the PRC market.
Wong, Y. H. is an Assistant Professor at Hong Kong Polytechnic University. He teaches courses in sales management and international marketing. His current research focuses on issues of relationship marketing and “Guanxi” model. His recent publications include articles in preferred journal and books.
Wong, Syson was a lecturer of Hong Kong Polytechnic University and is now a business consultant. She specializes in quantitative methods and China business. Her current consultancy works include a big project in China.
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Leung, T.K.P., Wong, Y.H. & Wong, S. A study of Hong Kong Businessmen's perceptions of the role “Guanxi” in the People's Republic of China. J Bus Ethics 15, 749–758 (1996). https://doi.org/10.1007/BF00381739
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DOI: https://doi.org/10.1007/BF00381739