Hovland, C. I. and Lumsdaine, A. A.. "CHAPTER 5. EXPERIMENTAL COMPARISON OF ALTERNATIVE PRESENTATIONS".
Experiments on Mass Communication, Princeton: Princeton University Press, 1971, pp. 120-146.
https://doi.org/10.1515/9781400886807-007
Hovland, C. & Lumsdaine, A. (1971). CHAPTER 5. EXPERIMENTAL COMPARISON OF ALTERNATIVE PRESENTATIONS. In
Experiments on Mass Communication (pp. 120-146). Princeton: Princeton University Press.
https://doi.org/10.1515/9781400886807-007
Hovland, C. and Lumsdaine, A. 1971. CHAPTER 5. EXPERIMENTAL COMPARISON OF ALTERNATIVE PRESENTATIONS.
Experiments on Mass Communication. Princeton: Princeton University Press, pp. 120-146.
https://doi.org/10.1515/9781400886807-007
Hovland, C. I. and Lumsdaine, A. A.. "CHAPTER 5. EXPERIMENTAL COMPARISON OF ALTERNATIVE PRESENTATIONS" In
Experiments on Mass Communication, 120-146. Princeton: Princeton University Press, 1971.
https://doi.org/10.1515/9781400886807-007
Hovland C, Lumsdaine A. CHAPTER 5. EXPERIMENTAL COMPARISON OF ALTERNATIVE PRESENTATIONS. In:
Experiments on Mass Communication. Princeton: Princeton University Press; 1971. p.120-146.
https://doi.org/10.1515/9781400886807-007
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