Abstract
A total of 130 high school psychology students first rated, with knowledge of results, 16 facial photographs for extraversion and observed their partners similarly rate a like number of faces. In a transfer test all subjects then rated the same 32 faces for “usability, ” “intelligence, ” or “character. ” Students, particularly female, showed a greater tendency to give elevated ratings to faces on which their extraversion judgment had been correct (rewarded). The type of transfer test did not make a difference. The results are interpreted as supporting the general proposition that reward can have affective (noncognitive) transfer effects and as raising some interesting questions concerning sex differences.
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Marx, M. H. Transfer of rewarded responses in personality judgments. Bulletin of the Psychonomic Society, 1978, 2, 112–114.
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We thank William Sympson, psychology teacher at Marathon, Florida, High School, and Joan Girnis and Gary Blodick, psychology teachers at Naples, Florida, High School, for their cooperation in arranging student participation in this experiment as a part of their course work. Familiarization of the students with research procedures and interpretations was further facilitated by the subsequent explanation, by the first author, of the general problem and procedure and the presentation of some preliminary results. This was done either in person or by means of a report given to the teacher. This research was supported in part by Research Career Award 5-K-6-MH-22023 from the National Institute of Mental Health and a grant from the U.S. Army Research Institute for the Behavioral and Social Sciences to the first author. The opinions expressed herein are those of the authors and in no way are to be considered as endorsed by the U.S. Army.
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Marx, M.H., Marx, K. Affective transfer as a function of reward and sex of subject. Bull. Psychon. Soc. 12, 159–161 (1978). https://doi.org/10.3758/BF03329657
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DOI: https://doi.org/10.3758/BF03329657