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Make Money, Not War: A Brief Critique of Sun Tzu's The Art of War

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Abstract

Sun Tzu's text of The Art of War remains a bestsellingand oft-referenced practioner's book. However, its generalizabilityto the current business environment is questionable. This reviewexamines two central tenets of the book – warfare anddeception – and critiques their relevance in lightof current business practice.

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References

  • Axelrod, R.: 1984, The Evolution of Cooperation (Basic Books, New York).

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  • De Mente, B. L.: 1996, Chinese Etiquette and Ethics in Business (NTC Business Books, Lincolnwood, IL).

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  • Tung, R.: 1994, 'Strategic Management Thought in East Asia', Organizational Dynamics 22(4), 55–65.

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Authors and Affiliations

  1. Hankamer School of Business, Department of Management, Baylor University, Waco, TX, 76798, U.S.A.

    Blaine McCormick

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  1. Blaine McCormick
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McCormick, B. Make Money, Not War: A Brief Critique of Sun Tzu's The Art of War. Journal of Business Ethics 29, 285–286 (2001). https://doi.org/10.1023/A:1026422414964

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  • DOI: https://doi.org/10.1023/A:1026422414964

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