Abstract
As terms, “Yoga” and “Zen” are as ubiquitous as they are banal. They float, freely, empty of any real meaning. Just about anything could be, Zen; in the same way that, just about anything could be, Yoga. In a closed loop, one might even define “Yoga” as “like Zen” or “Zen” to be a form of “Yoga.” However, in various ways, they are forged into a new hybrid. The marketing of syncretic, yoga-inflected Buddhist temple tourist options in and around Kyoto, Japan, demonstrates how “Zen+Yoga” hybrids have become trans-glocal phenomena stretching between London and Sydney. Why does the Zen+Yoga hybrid seem to receive less criticism than other X+Yoga hybrids, such as Goat+Yoga, Beer+Yoga, SUP+Yoga, Death Metal+Yoga, Dog+Yoga, and, to a lesser extent, Hot+Yoga? A significant part of the Zen+Yoga hybrid’s ability to heretically seal itself from criticism is due to the institutionalized religious capital that schools of Zen Buddhism have. Even though the other X+Yoga hybrids rely on similar discursive and haptic logics, they are unconstrained by tradition and institution, unlike Zen. While all hybrids are novel branding attempts for attention from within a thoroughly saturated wellness tourism market, syncretic X+Yoga hybrids are not new. Neither are they universally accepted as heretical cultural appropriations. The common assumption regarding the commensurability of Zen and Yoga practices at epistemological, ontological, and soteriological levels is challenged. As well as, the social, political, and economic realities of tourism and temples are analyzed. This is based on 2 years of ethnographic and specific media content analysis regarding Japan’s yogascapes. This paper focuses the discussion on Tera (temple) Yoga.
Similar content being viewed by others
References
Álvarez-Faedo, M. J., Monnickendam, A., & Penas-Ibáñez, B. (Eds.). (2016). Critical perspectives on English and American literature, communication and culture. Bern: Peter Lang.
Anfukuji Temple. (2017). Temple Yoga. https://templeyoga.jimdo.com/アクセス/. Accessed 17 December 2017.
Armstrong, J. (2018). Calcutta Yoga: Buddha Bose and the Yoga family of Bishnu Ghosh and Yogananda. Madison, WI: Webstrong Publishing.
Ballard, E. (2020). Namaste Ninjas Yoga in Nozawa Onsen. https://www.tripadvisor.com.au/Attraction_Review-g1120620-d5999742-Reviews-Namaste_Ninjas_Yoga_in_Nozawa_Onsen-Nozawaonsen_mura_Shimotakai_gun_Nagano_Prefe.html
Besnier, N., & Brownell, S. (2012). Sport, modernity, and the body. Annual Review of Anthropology, 41, 443–459.
Birch, J., & Singleton, M. (2019). The Yoga of the Haṭhābhyāsapaddhati: Haṭhayoga on the cusp of modernity. Journal of Yoga Studies, 2, 3–70.
Bolton, A., Galliano, J., Geczy, A., Hearn, M. K., King, H., Koda, H., et al. (2015). China: through the looking glass. New York: Metropolitan Museum of Art.
Borup, J. (2008). Japanese Rinzai Zen Buddhism: Myōshinji, a living religion. Leiden: Brill.
Borup, J. (2015). Easternization of the east? Zen and spirituality as distinct cultural narratives in Japan. Journal of Global Buddhism, 16, 70–93.
Borup, J. (2017). Pizza, curry, skyr and whirlpool effects—religious circulations between East and West. In J. Borup & M. Q. Fibiger (Eds.), Eastspirit: Transnational spirituality and religious circulation in east and west (pp. 13–35). Leiden: Brill.
Cheney, M. (2016). Temple yoga: The ultimate zen experience. https://savvytokyo.com/temple-yoga-ultimate-zen-experience/. Accessed 03 Mar2 2020
Club, J. A. (2017). 登山家の呼吸 / The mountaineer’s breath. http://jac.or.jp/info/iinkai/cat64/2869.html.
Courturier, K. (2020). Yoga for Everyone. The New York Times. https://www.nytimes.com/guides/well/beginner-yoga. Accessed 24 February 2020.
Covell, S. G. (2005). Japanese Temple Buddhism: worldliness in a religion of renunciation. Honolulu: University of Hawai’i Press.
Dessì, U. (2017). Japanese Buddhism, relativization, and glocalization. Religions, 8(12).
Doering, A. (2018). Mobilising stoke: a genealogy of surf tourism development in Miyazaki, Japan. Tourism, Planning, and Development, 15(1), 68–81.
Dorman, B. (2012). Celebrity gods: new religions, media, and Authority in Occupied Japan. Honolulu: University of Hawai’i Press.
Ehime Experience Japan. (2019). Cycling Wellbeing. https://www.youtube.com/watch?v=DSr6V1sMFZ0
Faure, B. (2003). Chan and Zen studies: the state of the field(s). In B. Faure (Ed.), Chan Buddhism in ritual context (pp. 1–35). London and New York: Routledge Curzon.
Fujita, I. (2002). Zazen is not the same as meditation. Insight, Spring, pp. 27–29.
Gigazine (2017). Staying at the Hospice “Torinin” in Kyoto. https://en.gigazine.net/news/20170326-torinin-shukubo/.
Gülderen, B. (2020). Yoga retreat Japan with Govinda Kai. Kyoto: Myoshinji Temple. https://begumgulderenyoga.com/kyoto-japan. Accessed 28 Jan 2020.
Hai, H. (2019). The rule of culture: Corporate and state governance in China and East Asia. Singapore: Routledge.
Hayashi, K. (2020). Face Yoga. https://kokofaceyoga.com/.
Hebden, K. (2011). Dalit theology and Christian anarchism. Farnham: Ashgate.
Hollinshead, K., & Suleman, R. (2018). Tourism studies and the lost mandates of knowing: matters of epistemology for the inscriptive/projective industry. In P. Mura & C. Khoo-Lattimore (Eds.), Asian qualitative research in tourism: ontologies, epistemologies, methodologies, and methods (pp. 51–80). Singapore: Springer.
Huang, H.-Y. (2018). The religious context of China’s psycho-boom. In D. E. Scharff & S. Varvin (Eds.), Psychoanalysis in China (pp. 45–53). New York: Routledge.
Hwang, E.-R., & Kim, T.-Y. (2018). Intensification of the education of public health, hygiene, and martial arts during the Japanese colonial period (1937–1945). Journal of Exercise Rehabilitation, 14(2), 160–167.
Jacobs, S. (2016). The art of living: spirituality and wellbeing in the global context. London: Routledge.
Jacobsen, K. A. (2018). Yoga in Modern Hinduism: Hariharānanda Āraṇya and Sāṃkhyayoga. London and New York: Routledge.
Japan Experience. (2020). Ryosoku-in Temple. https://www.japan-experience.com/city-kyoto/ryosoku-in-temple. Accessed 10 January 2020.
Jia, S. (2018). Leisure motivation and satisfaction: a text mining of Yoga centres, Yoga consumers, and their interactions. Sustainability, 10(4458), 1–17.
Joiner, T. (2017). Mindlessness: the corruption of mindfulness in a culture of narcissism. New York: Oxford University Press.
Kato, H. (2014). Declining population and the revitalization of local regions in Japan. Meiji Journal of Political Science and Economics, 3, 25–35 https://mjpse.meiji.jp/articles/files/03-03/03-03.pdf.
Kiyota, M. (1987). Shingon Mikkyō's twofold Maṇḍala: paradoxes and integration. Journal of the International Association of Buddhist Studies, 10(1), 91–92.
Kobayashi, K., Jackson, S. J., & Sam, M. P. (2017). Globalization, creative alliance and self-orientalism: Negotiating Japanese identity within Asics global advertising production. International Journal of Cultural Studies.
Komori, T. (2018). Use of Ninja hand signs to eliminate anxiety and strengthen the ability to cope with stress. Advances in Clinical and Translational Research, 2(3), 1–7.
Kyoto City. (2019). Yoga Experience at the Old Mitsui Family Shimogamo Villa. https://kyoto.travel/en/latest_news2/133.
Laing, J., & Weiler, B. (2008). Mind, body and spirit: health and wellness tourism in Asia. In J. Cochrane (Ed.), Asian tourism: growth and change (pp. 379–390). Amsterdam: Elselvier.
Lau, L., & Dwivedi, O. P. (2014). Re-orientalism and Indian writing in English. New York: Palgrave Macmillan.
Lava Yoga. (2019). Lava Hot Yoga Studio. https://yoga-lava.com/.
Lehto, X. Y., Brown, S., Chen, Y., & Morrison, A. M. (2006). Yoga tourism as a niche within the wellness tourism market. Tourism Recreation Research, 31(1), 25–35.
Lu, C. F., Smith, L. N., & Gau, C. H. (2012). Exploring the Zen meditation experiences of patients with generalized anxiety disorder: a focus-group approach. Journal of Nursing Research, 20(1), 43–52.
Lucia, A. (2018). Guru sex: charisma, proxemic desire, and the haptic logics of the Guru-Disciple relationship. Journal of the American Academy of Religion, 86(4), 953–988.
Malinar, A. (2007). The Bhagavadgītā: doctrines and contexts. Cambridge: Cambridge University Press.
McCartney, P. (2017). Suggesting Śāntarasa in shanti Mandir’s Satsaṅga: ritual, performativity and ethnography in Yogaland. Ethnologia Actualis, 17(2), 81–122.
McCartney, P. (2018). Śāntamūrti: the legitimate disposition(s) of the ‘Temple of peace’ social network. Bulletin of the Nanzan Institute for Religion and Culture, 8, 65–104.
McCartney, P. (forthcoming). Gaijin smash in Yogaland: a cautionary tale of a white Guy’s perspective on Yoga–related fieldwork in Japan. In B. A. Porter & H. A. Schänzel (Eds.), Masculinities in the Field: Tourism and Transdisciplinary Research. Bristol: Channel View Publications.
Minagawa, H. (2012). ‘Spirituality’ interpreted: A case of complex lexical borrowing in Japanese. Japanese Studies, 32(3), 399–421.
Ministry of Tourism. (2020). Tourism Vision Realization Program 2019. http://www.mlit.go.jp/kankocho/topics02_000170.html.
Myouhou-ji. (2020). Temple Yoga. https://www.myouhou-ji.com.
Nakayama, O. (2019). New spirituality in Japan and its place in the teaching of moral education. Religions, 10(4).
Newcombe, S. (2012). Global hybrids? ‘Eastern traditions’ of health and wellness in the west. In S. Nair-Venugopal (Ed.), The gaze of the west and framings of the east (pp. 202–217). Basingstoke, Hampshire: Palgrave Macmillan.
NHK. (2018). グッと!スポーツ選 2018年3月13日 180313「アスリートも注目 ヨガ」(Good! Sports selection March 13, 2018 180313 ``Athlete's attention yoga”). https://www.youtube.com/watch?v=SJDLsE6VB30.
Ninja Yoga. (2020). Ninja Yoga. http://www.wellty.net/ninja-yoga.html.
Norberg, U. (2014). Yin Yoga: an individualized approach to balance, health, and whole self well-being. New York: Skyhorse Publishing.
Okropiridze, D. (2018). Restricted access ‘east’ and ‘west’ in the kaleidoscope of Transculturality—the discursive production of the Kuṇḍalinī as a new ontological object within and beyond orientalist dichotomies. In J. Borup & M. Q. Fibiger (Eds.), Eastspirit: transnational spirituality and religious circulation in east and west (pp. 120–145). Leiden: Brill.
Onsen & Gastronomy Tourism Association. (2020). Onsen and Gastronomy Tourism. https://onsen-gastronomy.com/en/.
Partridge, C. (2005). The re-enchantment of the west: alternative spiritualities, sacralization, popular culture, and occulture (Vol. 2). London: T&T Clark International.
Patton, L. L. (2017). The dimensions of the experiment in experimental dharma: a response. International Journal of Dharma Studies, 5(22), 1–6.
Pure Yoga. (2020). Haven of Zen. https://www.pure-yoga.com/hongkong Accessed, (03 March 2020).
Raw Travel. (2020). Yoga & Hiking Retreat: Japan. https://rawtravel.com/tours/yoga-hiking-japan/.
Reader, I. (2000). Religious violence in contemporary Japan: The case of Aum Shinrikyô. Honolulu: University of Hawai’i Press.
Reeves, A. (2019). How class identities shape highbrow consumption: a cross-national analysis of 30 European countries and regions. Poetics., 76.
Samuel, G. (2008). The origins of Yoga and Tantra: Indic religions to the thirteenth century. New York: Cambridge University Press.
Schlütter, M. (2009). How Zen became Zen: the dispute over enlightenment and the formation of Chan Buddhism in song-dynasty China. Honolulu: University of Hawai’i Press.
Sen Flow. (2020). Sen Flow. https://senflow.com.au/. Accessed 29 February 2020.
Shourin-ji. (2020). Zazen and Yoga Experience. http://shourin-ji.org/zazen3/#yogazazen.
Skya, W. (2009). Japan’s holy war: the ideology of radical Shintō Ultranationalism. Durham and London: Duke University Press.
Solis, S. (2017). Mythic Yoga Journey to Japan: The Osaka Diaries. https://sydneysolis.com/2017/02/26/mythic-yoga-journey-to-japan-the-osaka-diaries/. Accessed 12 January 2020.
Stolz, J., & Sanchez, J. (2000). From new age to alternative spirituality. Remarks on the Swiss case. In M. Moravcikov (Ed.), New Age (pp. 530–545). Bratislava.
Takatsu, F. (2019). Face Yoga Method. https://faceyogamethod.com/.
Terahaku (2020). Shukubo. https://terahaku.jp/about/.
Tokyo, T. Y. (2020). Temple Yoga in Taiwan. https://www.facebook.com/temple.yoga.tokyo/posts/temple-yoga-in-taiwan-12th-april-730-in-the-morningfree-yoga-session-with-the-be/1476535002391101/.
Turnbull, S. (2018). Ninja: Unmasking the myth. Yorkshire: Frontline Books.
Ukai, H. (2015a). 寺院消滅 [Temple Disappearance: “Region” and “Religion” Lost]. Nikkei BP: Tokyo.
Ukai, H. (2015b). Vanishing temples: The loss of regional areas and religion. Foreign Press Center Japan. http://fpcj.jp/wp/wp-content/uploads/2015/11/Vanishing-Temples-Efforts-by-Priests-as-Population-Declines.pdf. Accessed 28 February 2020.
van Schaik, S. (2018). The Spirit of Zen. New Haven and London: Yale University Press.
Watanabe, C. (2019). Becoming one: religion, development, and environmentalism in a Japanese NGO in Myanmar. University of Hawai’i Press.
Weinberger, S. N. (2003). The Significance of Yoga Tantra and the Compendium of Principles (Tattvasaṃgraha Tantra) within Tantric Buddhism in India and Tibet. PhD Thesis. University of Virginia.
Wittich, A., & McCartney, P. (2020). The changing face of the Yoga industry, its Dharmic roots, and its message to women: an analysis of Yoga Journal magazine covers, 1975-2019. International Journal of Dharma Studies, 3(1).
Yan, G., & Santos, C. A. (2009). “China, forever” tourism discourse and self-orientalism. Annals of Tourism Research, 36(2), 295–315.
Yang, F. (2006). The red, black, and gray markets of religion in China. The Sociological Quarterly, 47(1), 93–122.
Yoga Gurukula. (2020). Japan Retreat. http://www.yogagurukula.in/japan.html. .
Yoga Journal. (2017). 日本のヨガマーケット調査 / Japan Yoga Market Survey. Tokyo: 7 & i Publishing.
Zemp, A., & Liebe, U. (2019). Exploring the relationship between holistic spirituality and gender essentialism among Swiss university students. Social Compass., 66(2), 238–255.
Komori, T. (2018). Use of Ninja hand signs to eliminate anxiety and strengthen the ability to cope with stress. Advances in Clinical and Translational Research, 2(3), 1-7.
Funding
Funding for this research was provided by the Japan Society for the Promotion of Science (JSPS). Sincere thanks to Justin Stein, Karl-Stéphan Bouthillette, and the anonymous reviewers for reading an earlier draft and providing valuable feedback.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Conflict of Interest
The authors declare that they have no conflict of interest.
Additional information
Publisher’s Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
McCartney, P. The X+Y+Zen of “Temple Yoga” in Japan: Heretically-Sealed Cultural Hybridity. DHARM 3, 45–58 (2020). https://doi.org/10.1007/s42240-020-00069-9
Published:
Issue Date:
DOI: https://doi.org/10.1007/s42240-020-00069-9