Abstract
This article draws on ethnographic data from a field leading university licensing office to document and explain a key step in the process of institutionalization, the abstraction of standardized rules and procedures from idiosyncratic efforts to collectively resolve pressing problems. I present and analyze cases where solutions to complicated quandaries become abstract bits of professional knowledge and demonstrate that in some circumstances institutionalized practices can contribute to the flexibility of expert reasoning and decision-making. In this setting, expertise is rationalized in response to institutional tensions between academic and business approaches to deal making and professional tensions between relational and legal approaches to negotiation. Abstraction and formalization contribute both to the convergence and stability of routines and to their improvisational use in professional work. Close attention to these processes in a strategic research setting sheds new light on an interesting tension in sociological theories of the professions while contributing to the development of a micro-level, social constructivist institutional theory.
Similar content being viewed by others
Notes
For the purposes of this discussion, I treat as professions any occupation in which experts draw on abstract bodies of knowledge to solve problems they might never have encountered before (Brint 1994; Van Maanen and Barley 1984). Focusing on expertise and the application of knowledge in practice rather than on credentials, formal training, and the normative work of professional societies (Wilensky 1964) broadens our view beyond doctors and lawyers (the traditional “professions”) to include other expert occupations such as professors (Lamont 2009), engineers (Kunda 1991), consultants (Mckenna 2006), teachers (Hallett 2010), meteorologists (Fine 2007), managers (Khurana 2007), cops (Bittner 1967), bureaucrats (Lipsky 1983) and technology licensing officers.
It is this sense of professionals as the rote appliers of rules that led Perrow (1986) to equate them with machines. That connection is reiterated, although with a different focus in Pinch’s (2008) more recent call for institutionalists to attend to materiality by treating technology as an embodiments of such institutional rules.
MIT’s Radiation Laboratory, a central location for the development of radar systems during World War II.
This solution to problems of differing languages and coordination challenges bears many resemblances to the interdisciplinary review panels observed by Lamont (2009).
In the interests of subject confidentiality, I refer to individuals by a title and differentiate among holders of the same title with numbers. I distinguish among three levels of office hierarchy, identifying the Director, Licensing Associates (the senior members of the office) and Licensing Assistants (entry level members of the staff). Within each title numbers are assigned in the order the individual appears in this article.
The Director of a high profile office at another university.
Patents are the most common form of IP sought by the office. Associates also handle copyrights, tangible materials such as cell lines, and, sometimes, trademarks.
For a more detailed discussion of the contradictions inherent in academic technology transfer and some suggested resolutions, see Nelson (2004).
The tension between more open and more proprietary approaches to technology development efforts is not unique to universities. Biotechnology firms, which often manage the tensions inherent in publication and patenting as a means to recruit top scientists (Stern 2004), face this very challenge. The tension between more publicly oriented and more managerial approaches to non-profit organizations is another manifestation of this common dynamic (Hwang and Powell 2009).
Large licensees with whom Associate 2 has maintained sometimes decade-long relationships centered on multiple, non-exclusive licenses.
Some problems were raised several times over the course of my field work. I coded each discussion as an individual instance for the purposes of determining its status.
These vocabularies bear some resemblance to the six “orders of worth” identified by Boltanski and Thevenot (2006). Like those terminologies, the components of licensing talk can be used to account for action, justify claims and beliefs, and to ascribe value to artifacts or positions.
I code the discussion of whether infringement can be detected as an instance of “technical” language because identifying another’s use of one’s proprietary technology is a separate matter from the strength or breadth of legal rights to an invention. In this case, the docket’s potential value is increased because Inventor K has devised a particular scientific assay that can determine when the patented process was used in the creation of a final product. Here the combination of legal rights and technical capacities together raise the value of a docket.
An MTA is a “Materials Transfer Agreement.” MTAs are common legal mechanisms to enable the transfer of proprietary research materials, in this case a particular chemical compound, between organizations.
While there is a huge technical literature on options and option pricing in this case it is sufficient to know that an option represents a guaranteed right of first refusal to a technology for some limited time period.
Even though Skin-Co will formally have an ownership stake in the patent, EPU could license rights to use the technology to a competitor. One way for Skin-Co to prevent that would be to take an exclusive license from EPU.
A provisional patent application is means to establish a priority date with the U.S. Patent Office without paying the cost of a full patent prosecution. Provisional applications must be converted to regular patent applications within 1 year.
Recall The Director’s invocation of another such rule in the discussion of Inventor K’s new invention.
In some instances multiple codes applied to the same discussions (as when an external regulatory change sparked local comparisons in an effort to determine an appropriate response). As a result the numbers I present in this section sum to more than 36.
References
Abbott, A. (1988). The system of professions: An essay on the division of expert labor. Chicago: University of Chicago Press.
Abbott, A. (2005). Linked ecologies: States and universities as environments for professions. Sociological Theory, 23, 245–274.
Anspach, R. R. (1987). Prognostic conflict in life-and-death decisions—the organization as an ecology of knowledge. Journal of Health and Social Behavior, 28, 215–231.
Anspach, R. R. (1988). Notes on the sociology of medical discourse: the language of case presentation. Journal of Health and Social Behavior, 29, 357–375.
Armstrong, E. A. (2002). Forging gay identities: Organizing sexuality in San Francisco, 1950–1994. Chicago: University of Chicago Press.
Barley, S. R. (1986). Technology as an occasion for structuring—evidence from observations of CT scanners and the social-order of radiology departments. Administrative Science Quarterly, 31, 78–108.
Barley, S. R. (2008). Coalface institutionalism. In R. Greenwood et al. (Eds.), The sage handbook of organizational institutionalism (pp. 491–518). New York: Sage.
Barley, S. R., & Tolbert, P. S. (1997). Institutionalization and structuration: studying the links between action and institution. Organization Studies, 18, 93–117.
Bechky, B. A. (2003). Object lessons: workplace artifacts as representations of occupational jurisdiction. American Journal of Sociology, 109, 720–752.
Becker, H. S., Geer, B., Strauss, A., & Hughes, E. (1977). Boys in white: Student culture in medical school. New York: Transaction.
Berger, P. L., & Luckman, T. (1967). The social construction of reality. New York: Anchor.
Binder, A. (2007). For love and money: one organization’s creative and multiple responses to a new funding environment. Theory & Society, 36, 547–751.
Bittner, E. (1967). The police on skid row: a study of peace keeping. American Sociological Review, 32(5), 699–715.
Boltanski, L., & Thevenot, L. (2006). On justification: economies of worth. Princeton: Princeton University Press.
Bowker, G. C., & Star, S. L. (1999). Sorting things out: Classification and its consequences. Cambridge: MIT.
Brint, S. G. (1994). In an age of experts: The changing role of professionals in politics and public life. Princeton: Princeton University Press.
Brint, S. G. (2002). The rise of the practical arts. In S. G. Brint (Ed.), The future of the city of intellect (pp. 231–259). Stanford: Stanford University Press.
Chambliss, D. F. (1996). Beyond caring: Hospitals, nurses and the social organization of ethics. Chicago: University of Chicago Press.
Clemens, E. S. (1997). The people’s lobby: Organizational innovation and the rise of interest group politics in the United States, 1890–1925. Chicago: University of Chicago Press.
Cohen, M. D., March, J. G., & Olsen, J. P. (1972). Garbage can models of organizational choice. Administrative Science Quarterly, 17(1), 1–25.
Colyvas, J., & Powell, W. W. (2006). Roads to institutionalization. Research in Organizational Behavior, 21, 305–353.
Cziarniawska, B. (1997). Narrating the organization: dramas of institutional identity. Chicago: University of Chicago Press.
DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48, 147–160.
DiMaggio, P. J., & Powell, W. W. (1991). Introduction. In W. W. Powell & P. J. DiMaggio (Eds.), The new institutionalism in organizational analysis (pp. 1–40). Chicago: University of Chicago Press.
Edelman, L., Uggen, C., & Erlanger, H. S. (1999). The endogeneity of legal regulation: grievance procedures as rational myth. American Journal of Sociology, 105(2), 406–454.
Espeland, W. N., & Stevens, M. L. (1997). Commensuration as social process. Annual Review of Sociology, 24, 313–343.
Ewick, P., & Silbey, S. S. (1998). The common place of law. Chicago: University of Chicago Press.
Feldman, M. S., & Pentland, B. J. (2003). Reconceptualizing organizational routines as a source of flexibility and change. Administrative Science Quarterly, 48(1), 94–118.
Fine, G. A. (1996). Justifying work: occupational rhetorics as resources in restaurant kitchens. Administrative Science Quarterly, 41(4), 90–115.
Fine, G. A. (2006). Shopfloor cultures: the idioculture of production in operational meteorology. Sociological Quarterly, 47, 1–19.
Fine, G. A. (2007). Authors of the storm: meteorologists and the culture of prediction. Chicago: University of Chicago Press.
Fligstein, N. (2001). Social skill and the theory of fields. Sociological Theory, 19(2), 105–125.
Friedland, R., & Alford, R. R. (1991). Bringing society back in: Symbols, practices, and institutional contradictions. In W. W. Powell & P. J. DiMaggio (Eds.), The new institutionalism in organizational analysis (pp. 232–266). Chicago: University of Chicago Press.
Friedson, E. (1988). Professional powers: A study of the institutionalization of formal knowledge. Chicago: University of Chicago Press.
Galaskiewicz, J. (1985). Professional networks and the institutionalization of a single mind set. American Sociological Review, 50, 639–658.
Galison, P. L. (1997). Image and logic: A material culture of microphysics. Chicago: University of Chicago Press.
Garfinkel, H. (1967). Studies in ethnomethodology. Englewood Cliffs: Prentice Hall.
Guetzkow, J., Lamont, M., & Mallard, G. (2004). What is originality in the social sciences and humanities? American Sociological Review, 69(2), 190–212.
Hallett, T. (2010). The myth incarnate: recoupling processes, turmoil, and inhabited institutions in an urban elementary school. American Sociological Review, 75, 52–74.
Hallett, T., & Ventresca, M. (2006). Inhabited Institutions: social interaction and organizational forms in Gouldner’s Patterns of Industrial Bureaucracy. Theory & Society, 35, 213–236.
Hwang, H., & Powell, W. W. (2009). The rationalization of charity: the influences of professionalism in the non-profit sector. Administrative Science Quarterly, 54, 268–298.
Jepperson, R. (1991). Institutions, institutional effects, and institutionalism. In P. DiMaggio & W. W. Powell (Eds.), The new institutionalism in organizational analysis (pp. 143–163.) Chicago: University of Chicago Press.
Khurana, R. (2007). From higher aims to hired hands: the social transformation of american business schools and the unfulfilled promise of management as a profession. Princeton: Princeton University Press.
Knorr-Cetina, K. (1999). Epistemic cultures: How the sciences make knowledge. Cambridge: Harvard University Press.
Kunda, G. (1991). Engineering culture: Control and commitment in a high-tech corporation. Philadelphia: Temple University Press.
Lamont, M. (2009). How professors think: Inside the curious world of academic judgment. Cambridge: Harvard University Press.
Latour, B. (1987). Science in action: How to follow scientists and engineers through society. Cambridge: Harvard University Press.
Latour, B. (1999). We have never been modern. Cambridge: Harvard University Press.
Lave, J., & Wenger, E. (1991). Situated learning: Legitimate peripheral participation. Cambridge: Cambridge University Press.
Lipsky, M. (1983). Street level bureaucracy. New York: Sage.
Lounsbury, M., & Glynn, M. A. (2001). Cultural entrepreneurship: stories, legitimacy, and the acquisition of resources. Strategic Management Journal, 22, 545–564.
Macauley, S. (1963). Non-contractual relationships in American business: a preliminary study. American Sociological Review, 28(1), 55–67.
Mann, M. (1986). The sources of social power. Cambridge: Cambridge University Press.
March, J. G., & Olsen, J. P. (2008). The logic of appropriateness. In M. Moran, M. Rein, & R. E. Goodman (Eds.), The Oxford handbook of public policy (pp. 689–708). Oxford: Oxford University Press.
Mckenna, C. D. (2006). The world’s newest profession: management consultants in the 20th century. Cambridge: Cambridge University Press.
Merton, R. K. (1987). 3 fragments from a sociologist’s notebooks—establishing the phenomena, specified ignorance, and strategic research materials. Annual Review of Sociology, 13, 1–28.
Meyer, J. W., & Rowan, B. (1977). Institutionalized organizations: formal-structure as myth and ceremony. American Journal of Sociology, 83, 340–363.
Morrill, C. (2006). Institutional change through interstitial emergence: The growth of alternative dispute resolution in American law, 1965–1995. Forthcoming in W.W. Powell & D. L. Jones (Eds.), How institutions change. Chicago: University of Chicago Press.
Nelson, R. R. (2004). The market economy, and the scientific commons. Research Policy, 33(3), 465–471.
Orr, J. (1996). Talking about machines. Ithaca: Cornell University Press.
Owen-Smith, J. (2001). Managing laboratory work through skepticism: processes of evaluation and control. American Sociological Review, 66, 427–452.
Owen-Smith, J. (2003). From separate systems to a hybrid order: accumulative advantage across public and private science at research one universities. Research Policy, 32, 1081–1104.
Owen-Smith, J., & Powell, W. W. (2001). To patent or not: faculty decisions and institutional success in academic patenting. Journal of Technology Transfer., 26(1), 99–114.
Owen-Smith, J., & Powell, W. W. (2003). The expanding role of university patenting in the life sciences: assessing the importance of experience and connectivity. Research Policy, 32, 1695–1711.
Owen-Smith, J., & Powell, W. W. (2008). Networks and institutions. In R. Greenwood et al. (Eds.), The sage handbook of organizational institutionalism (pp. 596–623). New York: Sage.
Perrow, C. (1986) Complex organizations: a critical essay. New York: Random House.
Phillips, D. J., & Zuckerman, E. W. (2001). Middle status conformity: theoretical restatement and empirical demonstration in two markets. American Journal of Sociology, 107(2), 379–429.
Pinch, T. (2008). Technology and institutions: living in a material world. Theory and Society, 37(5), 461–483.
Powell, W. W. (1990). Neither market nor hierarchy: network forms of organization. Research in Organizational Behavior, 12, 295–336.
Powell, W. W., & Colyvas, J. (2008). Microfoundations of institutional theory. In R. Greenwood et al. (Eds.), The sage handbook of organizational institutionalism (pp. 276–298). New York: Sage.
Powell, W. W., White, D. R., Koput, K. W., & Owen-Smith, J. (2005). Network dynamics and field evolution: the growth of interorganizational collaboration in the life sciences. American Journal of Sociology, 110(4), 1132–1205.
Sahlin, K., & Wedlin, L. (2008). Circulating ideas: imitation, translation, and editing. In R. Greenwood et al. (Eds.), The sage handbook of organizational institutionalism (pp. 218–242). New York: Sage.
Schneiberg, M., & Clemens, E. S. (2006). The typical tools for the job: research strategies in institutional analysis. Sociological Theory, 24(3), 195–227.
Silbey, S. S. (2005). Everyday life and the constitution of legality. In M. D. Jacobs & N. W. Hanrahan (Eds.), The Blackwell companion to the sociology of culture (pp. 332–346). New York: Blackwell.
Stern, S. (2004). Do scientists pay to be scientists? Management Science, 50, 835–853.
Strang, D., & Soule, S. A. (1998). Diffusion in organizations and social movements: from hybrid corn to poison pills. Annual Review of Sociology, 24, 265–290.
Stryker, R. (2000). Legitimacy processes as institutional politics: implications for theory and research in the sociology of organizations. Research in the Sociology of Organizations, 17, 179–223.
Suddaby, R., & Greenwood, R. (2005). Rhetorical strategies of legitimacy. Administrative Science Quarterly., 50(1), 35–67.
Sudnow, D. (1965). Normal crimes: sociological features of the penal code in a public defender’s office. Social Problems, 12(3), 255–276.
Swidler, A. (1986). Culture in action: symbols and strategies. American Sociological Review, 51(2), 273–286.
Uzzi, B. (1996). The sources and consequences of embeddedness for the economic performance of organizations: the network effect. American Sociological Review, 61, 674–698.
Van Maanen, J., & Barley, S. (1984). Occupational communities: culture and control in organizations. Research in Organizational Behavior, 6, 287–365.
Weber, M. (1978). Economy and society. Berkeley: University of California Press.
Wilensky, H. L. (1964). The professionalization of everyone? American Journal of Sociology, 70, 137–158.
Zucker, L. (1977). The role of institutionalization in cultural persistence. American Sociological Review, 42, 726–743.
Acknowledgments
I am indebted to the director and staff of the TLO for their time, patience, and willingness to educate a sociological observer. The Director was also kind enough to provide comments and corrections on a draft of this article. This research was supported by the National Science Foundation (Grant # 0097970, Grant # 0545634) the Merck Foundation (EPRIS Project), the National Center for Ecological Analysis and Synthesis Working Group on Scientific Collaboration, and an Alfred P. Sloan Industry Studies Fellowship. My thinking has benefited from conversations with Renee Anspach, Bill Bridges, Michael Cohen, Jeannette Colyvas, Gary Fine, Tom Gieryn, Michael Kennedy, Howard Kimeldorf, Matt Kraatz, Mark Mizruchi, Cal Morrill, Pam Popielarz , Woody Powell, Susan Silbey, Laurel Smith-Doerr, Diane Vaughan, Marc Ventresca, John Walsh, and Mayer Zald (channeling Morris Janowitz), the Editors and reviewers at Theory & Society as well as from responses to presentations at the University of Illinois at Urbana-Champaign, the University of Illinois at Chicago, the James Martin Institute at Oxford University, the University of California at Irvine, and the 2007 Institutional Entrepreneurship conference held at Cornell. Any remaining errors are wholly my own.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Owen-Smith, J. The institutionalization of expertise in university licensing. Theor Soc 40, 63–94 (2011). https://doi.org/10.1007/s11186-010-9136-y
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11186-010-9136-y