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A realist view of marketing ethics

  • The Depaul University Workshop On Marketing Ethics
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  1. Institute for Business Ethics, De Paul University, 243 South Wabash 824 AC, 60604, Chicago, IL, USA

    Robert E. Pitts & Robert Allan Cooke

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  1. Robert E. Pitts
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  2. Robert Allan Cooke
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Pitts, R.E., Cooke, R.A. A realist view of marketing ethics. J Bus Ethics 10, 243–244 (1991). https://doi.org/10.1007/BF00382960

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  • DOI: https://doi.org/10.1007/BF00382960

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