Skip to main content

Cybernetics and Society Redux: The Necessity of Design

  • Chapter
  • First Online:
Design Cybernetics

Part of the book series: Design Research Foundations ((DERF))

Abstract

Norbert Wiener warned us to avoid the potential application of cybernetics to the production of technologies of oppression – that is, we need to design structures and processes in which violence is not an alternative or, at least, is an alternative of last resort. This chapter presents cybernetics as a way of thinking about ways of thinking, making the way of thinking a choice. The cybernetic vocabulary of choice and autonomy provides a foundation for building a participative-dialogic approach to design (and society) that is distinct from the purposeful (goal-oriented ) and hierarchical (reward-oriented ) design approach of traditional engineering and management . In a participative-dialogic society, design becomes a necessity , not only to address the concerns expressed by Wiener , but also to satisfy the human need for participation in the decisions that affect our daily lives.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 129.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 129.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

Notes

  1. 1.

    See page 10 in this volume.

  2. 2.

    I have chosen not to use the word anarchy in this chapter in order to avoid having to address all the emotions associated with the word, although I have used it elsewhere [23]. Suffice it to say that, if and when I use the word, I do not do so to refer to a society without a government, but rather to refer to a non-hierarchical form of governance – rules, but no rulers.

  3. 3.

    The use of the word information here is not to be confused with its common use as a flow of data from an environment to the system. Here, information is realized by how a system and its structure respond to perturbations, either from an external medium or from its own internal operations. If the system’s structure remains invariant under perturbation, it is informationally closed ; if its structure changes in response to perturbations, it is informationally open.

  4. 4.

    Conversations happen in a language , with asynchronicities (conflicts , disagreements , frictions, etc.) being realized in one of the two tracks of language – the descriptive track (differences in understanding of what is said, the relations in the topic at hand) or the orientative track (differences in what ‘what is said’ does, the dynamics of interaction ). I have focused more in this chapter on the cybernetic contribution to the topic of dynamics than to the topic of relations, but they go hand in hand. Often, differences in native languages and cultures , while potential sources of asynchronicity, pose barriers to getting a conversation off the ground at all. Advancing the value of conversation for participation in spite of (or maybe even encouraged by) these differences is, I think, essential to realizing a participative-dialogic society.

  5. 5.

    Horst Rittel’s discussion of and approach to “wicked problems” [20] exhibit parallels to the discussion of and approach to undecidable questions. The problems of social design are certainly in the category of wicked, and Rittel’s dialogic approach, including argumentation and debate (and a focus on language ), is consistent with the approach here to both social design and design research .

  6. 6.

    I do not address a specific approach to participatory design here. There are a number of possibilities. The approach I have been exploring for the past few years is Stafford Beer’s team syntegrity [7]. While somewhat complicated to implement and rigid in appearance, it is non-hierarchical and facilitates conversation. I am interested in how it might be simplified, given a more flexible “feel” and adapted to large-scale application. Klaus Krippendorff’s human-centered design [14], with a focus on language and culture , also deserves mention.

References

  1. Allison, G. T. (1971). Essence of decision. Boston: Little, Brown.

    Google Scholar 

  2. Ashby, W. R. (1956). An introduction to cybernetics. London: Chapman & Hall.

    Book  Google Scholar 

  3. Ashby, W. R. (1964). Constraint analysis of many-dimensional relations. General Systems, IX, 99–105.

    Google Scholar 

  4. Bateson, G. (1972). Cybernetic explanation. In Steps to an ecology of mind (pp. 405–416). Chicago: University of Chicago Press.

    Google Scholar 

  5. Bateson, G. (1972). Conscious purpose versus nature. In Steps to an ecology of mind (pp. 432–445). Chicago: University of Chicago Press.

    Google Scholar 

  6. Bateson, G. (1972). Effects of conscious purpose on human adaption. In Steps to an ecology of mind (pp. 446–453). Chicago: University of Chicago Press.

    Google Scholar 

  7. Beer, S. (1994). Beyond dispute: The invention of team syntegrity. Chichester: John Wiley.

    Google Scholar 

  8. Braybrooke, D., & Lindblom, C. E. (1963). A strategy of decision: Policy evaluation as a social process. London: The Free Press.

    Google Scholar 

  9. Brün, H. (1990). My words and where I want them (2nd ed.). London: Princelet Editions.

    Google Scholar 

  10. Brün, M., & respondents. (1985). Designing society. London: Princelet Editions.

    Google Scholar 

  11. Brün, M. (2004). Paradigms: The inertia of language. In A. Chandra (Ed.), When music resists meaning: The major writings of Herbert Brün (pp. 292–300). Middletown: Wesleyan University Press.

    Google Scholar 

  12. Fischer, T., & Richards, L. D. (2017). From goal-oriented to constraint-oriented design: The cybernetic intersection of design theory and systems theory. Leonardo, 50(1), 36–41.

    Article  Google Scholar 

  13. Glanville, R. (2014). Try again. Fail again. Fail better – The cybernetics in design and the design in cybernetics. In The black boox vol. 2: Living in cybernetic circles (pp. 253–292). Vienna: edition echoraum.

    Google Scholar 

  14. Krippendorff, K. (2006). The semantic turn: A new foundation for design. Boca Raton: Taylor and Francis.

    Book  Google Scholar 

  15. Lindblom, C. E. (1959). The science of ‘muddling through’. Public Administration Review, XIX(Spring), 79–88.

    Article  Google Scholar 

  16. Lindblom, C. E. (1965). The intelligence of democracy. London: The Free Press.

    Google Scholar 

  17. Lombardi, J. (2007). Peace is a need – Passions presentation. Text and video available at: http://jlombardi.net/pdf/peaceisaneed_passions.pdf. Accessed 19 Jan 2019.

  18. Maturana, H. (1988). Reality: The search for objectivity or the quest for a compelling argument. Irish Journal of Psychology, 9(1), 25–82.

    Article  Google Scholar 

  19. Pask, G. (1987). Conversation and support. Inaugural Address presented Nov 30, 1987 at the occasion of assuming responsibility as guest professor in General Andragological Sciences. University of Amsterdam, The Netherlands.

    Google Scholar 

  20. Protzen, J.-P., & Harris, D. J. (2010). The universe of design: Horst Rittel’s theories of design and planning. London: Routledge.

    Google Scholar 

  21. Richards, L. D. (1991). Beyond planning: Technological support for a desirable society. Systemica, 8(2), 113–124.

    Google Scholar 

  22. Richards, L. D. (2010). The anticommunication imperative. Cybernetics and Human Knowing, 17(1–2), 11–24.

    Google Scholar 

  23. Richards, L. D. (2013). Difference-making from a cybernetic perspective: The role of listening and its circularities. Cybernetics and Human Knowing, 20(1/2), 59–68.

    Google Scholar 

  24. Richards, L. D. (2013). Idea avoidance: Reflections on a conference and its language. Kybernetes, 42(9/10), 1464–1469.

    Article  Google Scholar 

  25. Richards, L. D. (2015). Designing academic conferences in the light of second order cybernetics. Constructivist Foundations, 11(1), 65–73.

    Google Scholar 

  26. Richards, L. (2016). A history of the history of cybernetics: An agenda for an ever-changing present. Cybernetics and Human Knowing, 23(1), 42–49.

    Google Scholar 

  27. Rosenbleuth, A., Wiener, N., & Bigelow, J. (1943). Behavior, purpose, and teleology. Philosophy of Science, 10, 18–24.

    Article  Google Scholar 

  28. Schön, D. A. (1983). The reflective practitioner: How professionals think in action. New York: Basic Books.

    Google Scholar 

  29. Simon, H. A. (1964). On the concept of organizational goal. Administrative Science Quarterly, 9, 1–22.

    Article  Google Scholar 

  30. Simon, H. A. (1969). The sciences of the artificial. Cambridge, MA: The MIT Press.

    Google Scholar 

  31. Steinbruner, J. D. (1974). The cybernetic theory of decision. Princeton: Princeton University Press.

    Google Scholar 

  32. von Foerster, H. (2003). Perception of the future and the future of perception. In Understanding understanding: Essays on cybernetics and cognition (pp. 199–210). New York: Springer.

    Chapter  Google Scholar 

  33. von Foerster, H. (2003). Ethics and second-order cybernetics. In Understanding understanding: Essays on cybernetics and cognition (pp. 287–304). New York: Springer.

    Chapter  Google Scholar 

  34. Whorf, B. L. (1956). The relation of habitual thought and behavior to language. In J. B. Carroll (Ed.), Language, thought, and reality (pp. 134–159). Cambridge, MA: The MIT Press.

    Google Scholar 

  35. Wiener, N. (1954). The human use of human beings: Cybernetics and society (2nd ed.). New York: Avon Books.

    Google Scholar 

  36. Wiener, N. (1961). Cybernetics, or control and communication in the animal and the machine (2nd ed.). Cambridge, MA: The MIT Press.

    Google Scholar 

  37. Winograd, T., & Flores, F. (1986). Understanding computers and cognition: A new foundation for design. Norwood: Ablex Publishing.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Laurence D. Richards .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Richards, L.D. (2019). Cybernetics and Society Redux: The Necessity of Design. In: Fischer, T., Herr, C. (eds) Design Cybernetics. Design Research Foundations. Springer, Cham. https://doi.org/10.1007/978-3-030-18557-2_15

Download citation

Publish with us

Policies and ethics