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Stakeholder Perceptions of Offshoring and Outsourcing: The Role of Embedded Issues

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Abstract

We contribute to the study of offshoring and outsourcing by examining how stakeholders’ ethical evaluations of these decisions are influenced by both their roles and the issues embedded within the decisions. Although offshoring and outsourcing have been studied from a transactional perspective, the moral issues embedded within these decisions can profoundly affect how the organization is perceived by outside stakeholders. First, we contend that investors use different moral paradigms compared with consumer stakeholders, as a result the stakeholder role an individual occupies significantly influences their ethical evaluation of offshoring and outsourcing decisions. Next, we examine whether embedded issues of product quality and information security increase the moral intensity of offshoring and outsourcing decisions, thereby negatively influencing ethical evaluations. Using vignettes, we find that respon- dents viewed either offshoring or outsourcing less favorably than relocation. Surprisingly, respondents viewed offshoring with data security risks more negatively than offshore outsourcing with quality risks, suggesting that the issue of information security has a greater moral intensity than the issue of product or service quality for both consumer and investor stakeholders. Thus, we show that that embedded issues play a significant role in stakeholders’ ethical judgments of business decisions, such as offshoring and outsourcing.

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Acknowledgments

The authors would like to gratefully acknowledge the research assistance of Michael McGrath, Scott Welsh, Emilia Altshul and Julie Tockerman as well as the generous support of the McCarthy Family Fellowship.

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  1. Northeastern University, Boston, MA, U.S.A.

    Christopher J. Robertson, Anna Lamin & Grigorios Livanis

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  1. Christopher J. Robertson
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Correspondence to Christopher J. Robertson.

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Robertson, C.J., Lamin, A. & Livanis, G. Stakeholder Perceptions of Offshoring and Outsourcing: The Role of Embedded Issues. J Bus Ethics 95, 167–189 (2010). https://doi.org/10.1007/s10551-009-0353-0

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