Abstract
This article presents a case study of a big German enterprise (Siemens) facing a large wave of public critique and protest activities. The public was concerned about the political circumstances surrounding the construction of the Cabora Bassa hydroelectric dam in Mozambique in which Siemens was largely involved.
This study reports the escalating protest against the firm over three years (1970–1972) and the firm's responses during that period. The analysis of the case focusses on the behaviour of the firm which is interpreted in the light of the business social responsibility doctrine. The article proposes that the firm experienced a legitimation crisis and responded by reorienting its philosophy of business.
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Georg Schreyögg is Professor of Management at the Department of Business at Fern Universität Hagen. He has written five books on Quality of Working Life, Organizational Theory and Business Strategy, and several articles, published in various business journals. His recent research has addressed strategic control.
Horst Steinmann is Professor of Management at the faculty of business at Universität Erlange-Nürnberg. He has written several books and a number of articles. His most recent research interest focusses on business ethics and the philosophy of dialogue.
Our case is based on an analysis of documents and on interviews. Because the project received wide public interest, many documents, handbills, memoranda, articles, etc. were available. In addition, we had access to internal Siemens documents (letters, internal memoranda, policy statements, delivered opinions, etc.). Much of the material was filed in the Cabora Bassa archive of Siemens which was kindly opened to the researchers. Reconstructing the flow of events was facilitated by interviews with Siemens managers then responsible for the project. The company approved of the publication of the internal memoranda and data cited. Special thanks are due to Wilhelm Forstmann for his support and his willingness to answer all our questions in a series of interviews.
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Schreyögg, G., Steinmann, H. Corporate morality called in question: The case of Cabora Bassa. J Bus Ethics 8, 677–685 (1989). https://doi.org/10.1007/BF00384204
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DOI: https://doi.org/10.1007/BF00384204