Skip to main content
Log in

Subjective expected utility theory revisited: A reductio ad absurdum paradox

  • Published:
Theory and Decision Aims and scope Submit manuscript

Abstract

A paradox is posed and analyzed in which people reverse their preferences for information on probabilities versus prizes once the range of the unknown probabilities is sufficiently narrowed. This reversal is shown to be incompatible with both objective expected utility (EU) as well as subjective versions in which the same probability transformation applies to all random variables. Experimental data are presented showing that the reversals occur with small, medium and large payoffs.

The present paradox is compared with those of Allais and Ellsberg, and found to differ in substantive ways. It raises further questions about the normative status of expected utility theory, especially its treatment of probability and value. The paradox specifically calls into question EU's substitution and compound probability axioms.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Allais, M.: 1952, ‘The Foundations of A Positive Theory of Choice Involving Risk and A Criticism of the Postulates and Axioms of the American School’, translated in Allais, M. and Hagen, O. (Eds.), Expected Utility Hypotheses and the Allais Paradox, D. Reidel Publishing Co., Dordrecht, Holland, 1979.

    Google Scholar 

  • Allais, M.: 1953, ‘Le comportement de l'homme rationnel devant le rísque: Critique des postulates et axioms de l'ecole Americaine’, Econometrica, 21, 503–546.

    Google Scholar 

  • Bell, D. E.: 1982, ‘Regret in Decision Making Under Uncertainty’, Operations Research, 30, 961–981.

    Google Scholar 

  • Bell, D. E. and Raiffa, H.: 1982, ‘Marginal Value and Intrinsic Risk Aversion’, in Risk: A Seminar Series, H. Kunreuther (Ed.), Laxenburg, Austria, International Institute for Applied Systems Analysis, pp. 325–350.

    Google Scholar 

  • Camacho, A.: 1979, ‘Maximizing Expected Utility and The Rule of Long Run Success’, Expected Utility and the Allais Paradox, Maurice Allais and Ole Hagen (Eds.), D. Reidel Publishing Company, pp. 203–222.

  • Camerer, C.: 1989, ‘An Experimental Test of Several Generalized Utility Theories’, Journal of Risk and Uncertainty, 2, 61–104.

    Google Scholar 

  • Chew, S. and MacCrimmon, K.: 1979, ‘Alpha-nu Choice Theory: A Generalization of Expected Utility Theory’, Working Paper No. 669, University of British Columbia.

  • Cooper, W. S.: 1987, ‘Decision Theory as a Branch of Evolutionary Theory: A Biological Derivation of the Savage Axioms’, Psychological Review, 94(4), 395–411.

    Google Scholar 

  • Dyer, J. S. and Sarin, R. K.: 1982, ‘Relative Risk Aversion’, Management Science, 28(8), 875–886.

    Google Scholar 

  • Einhorn, H. J. and Hogarth, R. M.: 1986, ‘Decision Making Under Ambiguity’, Journal of Business, 59(4), 5225–5255.

    Google Scholar 

  • Ellsberg, D.: 1961, ‘Risk, Ambiguity and the Savage Axioms’, Quarterly Journal of Economics, 75, 643–669.

    Google Scholar 

  • Garcia, C. B. and Zangwill, I.: 1984, ‘Experiential Origins of Utility’, University Chicago, Graduate School of Business, Working Paper.

  • Gould, J. P.: 1986, ‘Is the Rational Expectations Hypothesis Enough?’, The Journal of Business, 59(4(2)), 5371–5378.

    Google Scholar 

  • Harrison, M. J.: 1977, ‘Independence and Calibration in Decision Analysis’, Management Science, 24(3), 320–328.

    Google Scholar 

  • Hershey, J. C., Kunreuther, H. C., and Schoemaker, P. J. H.: 1982, ‘Sources of Bias in Assessment Procedures for Utility Functions’, Management Science, 28(8), 936–954.

    Google Scholar 

  • Hogarth, R. M. and Einhorn, H. J.: 1990, ‘Venture Theory: Model of Decision Weights’, Management Science, 36(7), 780–803.

    Google Scholar 

  • Kadane J. and Lichtenstein, S.: 1982, ‘A Subjectivist View of Calibration’, Decision Research Report 82–6, Perceptronics, Eugene, OR.

    Google Scholar 

  • Kahneman, D. and Tversky, A.: 1979, ‘Prospect Theory: An Analysis of Decision Under Risk’, Econometrica, 47, 263–291.

    Google Scholar 

  • Kripke, S.: 1971, ‘Semantical Considerations on Modal Logic’, in L. Linsky (Ed.), Reference and Modality, Oxford University Press, London.

    Google Scholar 

  • Loomes, G. and Sugden, S.: 1982, ‘Regret Theory: An Alternative Approach to Rational Choice Under Uncertainty’, Economic Journal, 92, 805–824.

    Google Scholar 

  • Loomes, C. and Sugden, S.: 1987, ‘Some Implications of a More General Form of Regret Theory’, Journal of Economic Theory, 41, 270–287.

    Google Scholar 

  • MacCrimmon, K. R. and Larsson, S.: 1979, ‘Utility Theory: Axioms versus “Paradoxes”’, in Allais, M. and Hagen, O. (Eds.), Expected Utility Hypotheses and the Allais Paradox; D. Reidel Publishing Co. Dordrecht, Holland.

    Google Scholar 

  • Machina, M. J.: 1982, ‘“Expected Utility Analysis” Without the Independence Axiom’, Econometrica, 50, 277–323.

    Google Scholar 

  • Machina, M. J.: 1987, ‘Decision Making in the Presence of Risk’, Science, 537–543.

  • Machina, M.: 1989, ‘Dynamic Consistency and Non-Expected Utility Models of Choice Under Uncertainty’, Journal of Economic Literature, XXVII, 1622–1668.

    Google Scholar 

  • Massy, W. F.: 1965, ‘On Methods: Discriminant Analysis of Audience Characteristics’, Journal of Advertising Research, 5, 39–48.

    Google Scholar 

  • Quine, W. V. O.: 1976, The Ways of Paradox and Other Essays, Harvard University Press.

  • Quiggin, J.: 1982, ‘A Theory of Anticipated Utility’, Journal of Economic Behavior and Organization, 3, 323–343.

    Google Scholar 

  • Samuelson, P.: 1950, ‘Probability and the Attempts to Measure Utility’, The Economic Review, July, 117–126.

  • Savage, L. J.: 1954, The Foundations of Statistics, New York: Wiley.

    Google Scholar 

  • Schneeweis, H.: 1974, ‘Probability and Utility - Dual Concepts in Decision Theory’, in Information, Inference and Decision, G. Menges (Ed.), D. Reidel Publishing Co., Dordrecht-Holland.

    Google Scholar 

  • Schoemaker, P. J. H.: 1980, Experiments on Decisions Under Risk: The Expected Utility Hypothesis, Martinus Nijhoff/Kluwer, Boston.

    Google Scholar 

  • Schoemaker, P. J. H.: 1982, ‘The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations’, Journal of Economic Literature, 20, 529–563.

    Google Scholar 

  • Schoemaker, P. J. H.: 1989, ‘Preferences for Information on Probabilities versus Prizes: The Role of Risk-Taking Attitudes’, Journal of Risk and Uncertainty, 2, 37–60.

    Google Scholar 

  • Schoemaker, P. J. H.: 1991, ‘Choices Involving Uncertain Probabilities: Tests of Generalized Utility Models’, Journal of Economic Behavior and Organization, 16, 295–317.

    Google Scholar 

  • Segal, U.: 1990, ‘Two-Stage Lotteries Without the Reduction Axiom’, Econometrica, 58, 349–377.

    Google Scholar 

  • Shafer, G.: 1988, ‘Savage Revisited’, Statistical Science, 1(4), 463–501.

    Google Scholar 

  • Simon, H. A.: 1957, Models of Man: Social and Rational, New York, Wiley.

    Google Scholar 

  • Sugden, R.: 1985, ‘Regret, Recrimination and Rationality’, Theory and Decision, 19, 77–99.

    Google Scholar 

  • Thomas, J. C.: 1977, ‘Cognitive Psychology from the Perspective of Wilderness Survival’, Research Report, IBM Thomas J. Watson Research Laboratory, N.Y.

    Google Scholar 

  • Tversky, A. and Kahneman, D.: 1981, ‘The Framing of Decisions and the Psychology of Choice’, Science, 211, 453–458.

    Google Scholar 

  • Von Neumann, J. and Morgenstern, O.: 1947, Theory of Games and Economic Behavior, 2nd ed., Princeton University Press, Princeton, N.J.

    Google Scholar 

  • Wakker, P.: 1988, ‘Nonexpected Utility as Aversion to Information’, Journal of Behavioral Decision Making, 1(3), 169–175.

    Google Scholar 

  • Wothke, W.: 1985, ‘Allais' Paradox Revisited: The Implications of the Ambiguity Adjustment Model’, Unpublished Manuscript, Dept. of Psychology, Northwestern University, September.

  • Yaari, M. E.: 1987, ‘The Dual Theory of Choice Under Risk’, Econometrica, 55, 1, 95–115.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Schoemaker, P.J.H. Subjective expected utility theory revisited: A reductio ad absurdum paradox. Theor Decis 33, 1–21 (1992). https://doi.org/10.1007/BF00133980

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF00133980

Keywords

Navigation