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Consumer Autonomy and Availability of Genetically Modified Food

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Abstract

The European Union’s policies regarding genetically modified food (GMF hereafter) are based on the precautionary principle and the requirement of respecting consumers’ autonomy. We ask whether the requirement of respecting consumers’ autonomy regarding GMF implies that both GMF and non-GMF products should be available in the market. According to one line of thought, consumers’ choices may be autonomous even when the both types of products are not available. A food market with only GMF or only non-GMF products does not strictly speaking compel people to buy the type of products available, and a possibility to refuse to buy is enough for consumers’ choice to be autonomous. According to another line of thought, the unavailability of GMF or non-GMF products restricts the autonomy of those consumers who are unwilling to use the only type of products (GMF or non-GMF) available in the market. From the point of view of autonomy, a food market with only GMF or only non-GMF products does not offer enough alternatives for consumers. Moreover, the whole point of the European Union’s requirement of respecting consumers’ autonomy is to enable an autonomous choice between GMF and non-GMF—not just to give a possibility to refrain from buying. However, this does not imply that producers, processors, wholesalers, retailers, or public authorities have a moral duty to see that there are both GMF and non-GMF products available in the market. The requirement to respect autonomy is prima facie in nature, and in the context of GMF, other prima facie requirements are often stronger and override it. Not only the consumers’ autonomy of choice but also environmental values, other people’s well-being, and the autonomous choice of farmers, retailers, and other relevant parties should be respected. Thus, according to the both lines of thought, the requirement to respect consumers’ autonomy of choice does not imply that there should be both GMF and non-GMF products available in the market.

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Notes

  1. There has been discussion on which food products—GMF, non-GMF, or organic ones—should actually be labeled (see for example Streiffer and Rubel 2004; Hansen 2004; Rubel and Streiffer 2005; Monsanto 2009) and whether labeling should be mandatory (see for example Pascalev 2003; Thorpe and Robinson 2004). Moreover, some writers state that labeling is not sufficient for respecting autonomy (see for example Siipi and Uusitalo 2008), whereas others claim that the requirement of labeling is actually overridden by values that are more important than respecting autonomy in the GMF context (Markie 2007).

  2. By “non-GMF” we refer to all food products that are not labeled as genetically modified in the European Union. We do not want to claim that this GMF versus non-GMF distinction is the only one that matters to the consumers. Meat from GM-fed animals, for example, is not labeled as genetically modified in the European Union. Some consumers, nevertheless, are unwilling to consume it. However, for the purpose of this paper, this distinction between GMF and non-GMF is sufficient.

  3. Up to December 2009, over 20 genetically modified plant varieties had been registered for food usage in the European Union. Most of them are different variants of corn. (Finnish Food Safety Authority Evira 2009a).

  4. The absence of GMF from the European market has been explained, interestingly, by the labeling requirement. According to this line of thought, possible consumer reactions and risk of losing sales frighten wholesalers and retailers from adopting labeled GMF products to their repertoire (Carter and Guére 2003; GMO Compass 2007a; Peters and Lambert 2007).

  5. We are not taking a stand whether this is likely. Even though the all-GMF market may merely be a remote possibility, it is interesting to analyze it from the point of view of consumers’ autonomy.

  6. It should be noted that the attitudes of the two types of reluctant consumers usually differ in their reasons for reluctance. Consumers reluctant to buy and use GMF regard it as somehow problematic—unhealthy, environmentally risky, or socially risky, for example—and thus want to avoid it. Consumers reluctant to buy non-GMF favor GMF to non-GMF. They see GMF as having better properties than non-GMF and are thus willing to buy and use them. Nevertheless, their preference is usually not based on seeing non-GMF products problematic and avoidable. Rather the view is based on the belief that GMF holds extra benefits. It should be noted, moreover, that many or even most consumers do not belong to these classes and are willing to use both types of products. They base their consumer decisions on some other reasons or distinctions.

  7. For more discussion on the second condition see Siipi and Uusitalo (2008).

  8. This does not mean that the more alternatives there are the better. Increasing the number of options is not necessarily valuable. If all consumers were unwilling to buy GMF, for example, adding GMF products to an all-non-GMF market would increase the number of alternatives. It might even make consumers’ food choices (with respect to GMF) less trivial or marginal. Nevertheless, if consumers were unwilling to buy GMF, adding GMF products to their options would not be valuable for them.

  9. Alternatively, proponents of the first negative answer might state that the possibility to refuse is not sufficient in medical context either. They might also in the two following ways argue for the claim that more alternatives are morally necessary in the context of food than in the context of medicine. First, when a patient refuses a treatment, she refuses something that has been prescribed to her by a medical expert who has an intention and ability to benefit the patient’s well-being. Medical treatment offered to a patient has been evaluated (by a medical expert) as being the medically best alternative for the patient. Food offered for sale in the market has not passed a similar kind of evaluation. All that is required is that the food offered for sale is sufficiently safe. Selection of foods available in the market is rather determined by the financial interests of retailers, wholesalers, and producers and, thus, to a great extent by food preferences of our fellow consumers. Second, food is connected to our personal values and life choices in a way that is more foreign to medical care. Food choice is a basic form of self-creating and self-definition (Pascalev 2003). People may regard following a vegan diet, or having food choices that follow religious or cultural restrictions, to name but a few, as integral parts of their personality. Some dietary choices adopted by individuals restrict the use of GMF or non-GMF. (Siipi and Uusitalo 2008). Medical choices are not, at least not as often and as intimately, central to people’s self views. People do not usually consider the ways of medicine production as important for them as the ways of food production (Siipi and Launis 2009). Thus, respecting autonomous choice may require more alternatives in the context of food than it does in the context of medical care.

  10. Treating patients against their wish, on the other hand, is not foreign to the history of Western medicine.

  11. This is at least implicitly presupposed in most of the discussion concerning GMF labeling (see for example Rubel and Streiffer 2005; Hansen 2004; Carter and Guére 2003).

  12. This intuition is not shared by all. Peter Portin (2009) argues that people willing to consume GMF should have a right and possibility for it.

  13. For the distinction between positive and negative duties see Feinberg (1973) and Beekman (2008).

  14. The unavailability at issue does not refer to absolute unavailability. The preferred types of food products may be available in other countries or other parts of the world, for instance, but it would in practice be unreasonable if not impossible for the consumer always to travel hundreds or thousands of kilometres for purchasing daily groceries.

  15. GM-milk and GM-meat may be understood in two different senses. The terms can refer to milk and meat originating from a genetically modified cow or other animal. Alternatively, it can be understood as milk or meat from a cow or other animal that has been fed with GM-feed. No genetically modified animals are used in agriculture at the moment (Portin 2006; GMO Compass 2007b, c; Streiffer and Rubel 2007). The use of GM-feed, on the other hand, is common (GMO Compass 2007d; Portin 2006). Even though many scientists state that the modified genes of animal feed do not have an effect on the fed animals’ meat or milk (Portin 2006), some consumers and GM-activists strongly oppose the GM-feeds of farm animals (see for example People’s Biosafety Association in Finland 2007) to a point that dairy and meat producers have made statements about not using GM-feed in their production (see for example Valio 2009; Tapolan 2009).

  16. It can, of course be questioned whether the requirement to respect autonomy should work as an ideal behind the GMF policies of the European Union. Nevertheless, that is not the topic of this paper. (For discussion see for example Carter and Guére 2003; Streiffer and Rubel 2004).

  17. It could be claimed that retailers whose stores are part of huge supermarket chains may not have much autonomy regarding the type of products they provide for sale in the first place. This, however, does not justify further restrictions of their autonomous choice.

  18. Both of the solutions are compatible with the requirement of labeling. Respecting consumers’ autonomy may well imply a requirement to label genetically modified food, since such requirement does not considerably affect other people’s lives.

  19. For to some extent analogous discussions concerning labeling see Markie (2007) and MacDonald and Whellams (2007).

  20. For discussion on farmers of developed countries see for example, Vänninen et al. 2009.

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Acknowledgments

We thank the Academy of Finland and the Finnish Cultural Foundation for financial support, Marko Ahteensuu, Eerik Lagerspetz, Markku Oksanen, and Juha Räikkä for useful comments on earlier versions of this paper, and Tiina Lepistö for her help in collecting relevant factual information. We would also like to thank the anonymous reviewers of an earlier version of this paper for their helpful comments.

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Siipi, H., Uusitalo, S. Consumer Autonomy and Availability of Genetically Modified Food. J Agric Environ Ethics 24, 147–163 (2011). https://doi.org/10.1007/s10806-010-9250-x

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