Skip to main content
Log in

Disappointment Aversion in internet Bidding-Decisions

  • Published:
Theory and Decision Aims and scope Submit manuscript

Abstract

The article presents an Internet experiment where subjects sequentially bid for basic gifts and binary-lotteries on these gifts in incentive compatible Vickrey auctions. Subjects exhibit uniformly pessimistic prize-weighting in spite of precautions to reduce suspicion and prohibit collusion. The bids for lotteries are close to the minimal payable value, even when the probability of obtaining a better prize is larger than 50%. Prize-weighting becomes even more conservative as the distance in value of payable prizes increases. The twofold aversive affect appears for three distinct groups of students; we demonstrate, however, that the same subjects overweight small win-probabilities in standard binary-choice.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Abdellaoui M. (2000) Parameter-free elicitation of utilities and probability weighting functions. Management Science 46: 1497–1512

    Article  Google Scholar 

  • Bell D. (1982) Regret in decision-making under uncertainty. Operations Research 20: 961–981

    Article  Google Scholar 

  • Bell D. (1985) Disappointment in decision-making under uncertainty. Operations Research 33: 1–27

    Google Scholar 

  • Birnbaum, M.H. (2000), Psychological Experiments on the Internet. Academic Press.

  • Bleichrodt H., Pinto J.L. (2000) A parameter-free elicitation of the probability weighting function in medical decision making. Management Science 46: 1485–1496

    Article  Google Scholar 

  • Cabral, L. and Hortasço, A. (2005), Live Auction Heroes, SternBusiness, Spring-Summer 2006.

  • Charness G., Haruvy E., Sonsino D. (2007) Social distance and reciprocity: an Internet experiment. Journal of Economic Behavior and Organization 63: 88–103

    Article  Google Scholar 

  • Etchart-Vincent N. (2004) Is probability weighting sensitive to the magnitude of consequences? An experimental investigation of losses. The Journal of Risk and Uncertainty 28: 217–235

    Article  Google Scholar 

  • Gonzales R., Wu G. (1999) On the shape of the probability weighting function. Cognitive Psychology 38: 129–166

    Article  Google Scholar 

  • Gneezy U., List A.J., Wu G. (2006) The uncertainty effect: When a risky prospect is valued less than its worst possible outcome. Quarterly Journal of Economics 121(4): 1283–1309

    Article  Google Scholar 

  • Gul F. (1991) A theory of disappointment aversion. Econometrica 59: 667–686

    Article  Google Scholar 

  • Hoffman E., McCabe K., Shachat K., Smith V. (1994) Preferences, property rights and anonymity in bargaining games. Games and Economic Behavior 7: 346–380

    Article  Google Scholar 

  • Houser D., Wooders J. (2006) Reputation in auctions: theory and evidence from Ebay. Journal of Economics and Management Strategy 15: 353–369

    Article  Google Scholar 

  • Innocneti, A. and Pazienza, M.G. (2004), Experimenter Bias across Gender Differences. Mimeo.

  • Kagel, J.H. and Levin, D. (2002), Common Value Auctions and the Winner’s Curse. Princeton University Press.

  • Kahneman D., Tversky A. (1979) Prospect theory: an analysis of decision under risk. Econometrica 47: 363–391

    Article  Google Scholar 

  • Kauffman R.J., Wood C.H. (2006) Doing their bidding: an empirical examination of factors that affect buyers’ utility in Internet auctions. Information Technology and Management 7(3): 171–190

    Article  Google Scholar 

  • Lattimore P.M., Baker J.R., Witte A.D. (1992) The influence of probability on risky choice. Journal of Economic Behavior and Organization 17: 377–400

    Article  Google Scholar 

  • Lee, Z., Il, I. and Lee, S.J. (2006), The effect of buyer feedback scores on Internet auction prices. Journal of Organizational Computing and Electronic Commerce 16: 51–64.

    Google Scholar 

  • Loomes G., Sugden R. (1982) Regret theory: an alternative theory of rational choice under uncertainty. Economic Journal 92: 805–824

    Article  Google Scholar 

  • Melnik M.I., Alm J. (2005) Seller reputation, information signals, and prices for heterogeneous coins on Ebay. Southern Economic Journal 72: 302–328

    Article  Google Scholar 

  • Prelec D. (1998) The probability weighting function. Econometrica 66: 497–528

    Article  Google Scholar 

  • Quiggin J. (1982) A theory of anticipated utility. Journal of Economic Behavior and Organization 3: 323–343

    Article  Google Scholar 

  • Resnik P., Zeckhauser R., Swanson J., Lockwood K. (2006) The value of reputation on Ebay: a controlled experiment. Experimental Economics 9: 79–101

    Article  Google Scholar 

  • Roth A., Ockenfels A. (2006) Late and multiple bidding in second price Internet auctions: theory and evidence concerning different rules for ending an auction. Games and Economic Behavior 55: 297–320

    Article  Google Scholar 

  • Rottenstreich Y., Hsee C.K. (2001) Money, kisses, and electric shocks: on the affective psychology of risk. Psychological Science 12: 185–190

    Article  Google Scholar 

  • Siegel, S. and Castellan, N.J. (1988), Nonparametric Statistics for the Behavioral Sciences. McGraw-Hill International Editions.

  • Tversky A., Kahneman D. (1992) Advances in prospect theory: cumulative representation of uncertainty. Journal of Risk and Uncertainty 5: 297–323

    Article  Google Scholar 

  • Vickrey W. (1961) Counterspeculation, auctions, and competitive sealed tenders. Journal of Finance 16: 8–27

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Doron Sonsino.

Electronic Supplementary Material

Below are the electronic supplementary materials.

ESM 1 (DOC 67.5 kb)

Rights and permissions

Reprints and permissions

About this article

Cite this article

Sonsino, D. Disappointment Aversion in internet Bidding-Decisions. Theor Decis 64, 363–393 (2008). https://doi.org/10.1007/s11238-007-9055-1

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11238-007-9055-1

Keywords

JEL Classification

Navigation