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Predicting youth participation in urban agriculture in Malaysia: insights from the theory of planned behavior and the functional approach to volunteer motivation

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Abstract

This study examines factors associated with the decision of Malaysian youth to participate in a voluntary urban agriculture program. Urban agriculture has generated significant interest in developing countries to address concerns over food security, growing urbanization and employment. While an abundance of data shows attracting the participation of young people in traditional agriculture has become a challenge for many countries, few empirical studies have been conducted on youth motivation to participate in urban agriculture programs, particularly in non-Western settings. Drawing on the theories of planned behavior and the functional approach to volunteer motivation, we surveyed 890 students from a public university in Malaysia about their intention to join a new urban agriculture program. Hierarchical regression findings indicated that the strongest predictor of participation was students’ attitude toward urban agriculture, followed by subjective norms, career motives and perceived barriers to participation. The findings from this study may provide useful information to the university program planners in Malaysia in identifying mechanisms for future students’ involvement in the program.

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Abbreviations

TPB:

Theory of planned behavior

TVET:

Technical and vocational education

UA:

Urban agriculture

UPM:

Universiti Putra Malaysia

VFI:

Volunteer functions inventory

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Acknowledgements

The authors wish to thank the Universiti Putra Malaysia for supporting the present research. This research was supported by the Universiti Putra Malaysia, Putra Grant Scheme (GP-IPM).

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  1. Institute for Social Science Studies, Universiti Putra Malaysia, 43400 UPM, Serdang, Selangor, Malaysia

    Neda Tiraieyari

  2. Department of Professional Development and Continuing Education, Faculty of Educational Studies, Universiti Putra Malaysia, 43400 UPM, Serdang, Selangor, Malaysia

    Steven Eric Krauss

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Correspondence to Neda Tiraieyari.

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Tiraieyari, N., Krauss, S.E. Predicting youth participation in urban agriculture in Malaysia: insights from the theory of planned behavior and the functional approach to volunteer motivation. Agric Hum Values 35, 637–650 (2018). https://doi.org/10.1007/s10460-018-9854-8

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  • DOI: https://doi.org/10.1007/s10460-018-9854-8

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