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Consumer Perceptions of Business Ethical Behavior in Former Eastern Block Countries

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Abstract

The Business Ethics Index (BEI), measuring consumer perceptions of ethical business behavior, was extended to four ex-communist countries (Russia, Poland, Romania, and Bulgaria). For Bulgaria, the two past dimensions are on the negative side of the scale. However, Bulgarians seem to be optimistic for the future ethical behavior of businesses. The same optimism about the future is observed for all four countries with Romania having the highest scores. Three hypotheses are proposed for the unusually high scores of the past ethical perceptions expressed by Russians.

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Authors and Affiliations

  1. Department of Marketing, Florida International University, University Park, Miami, FL, 33199, U.S.A.

    John Tsalikis & Bruce Seaton

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  1. John Tsalikis
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  2. Bruce Seaton
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Correspondence to John Tsalikis.

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Tsalikis, J., Seaton, B. Consumer Perceptions of Business Ethical Behavior in Former Eastern Block Countries. J Bus Ethics 82, 919–928 (2008). https://doi.org/10.1007/s10551-007-9602-2

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  • DOI: https://doi.org/10.1007/s10551-007-9602-2

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