Skip to main content
Log in

Breaking the Rules: Examining the Facilitation Effects of Moral Intensity Characteristics on the Recognition of Rule Violations

  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

This research project seeks to discover whether certain characteristics of a moral issue facilitate individuals’ abilities to detect violators of a conditional rule. In business, conditional rules are often framed in terms of a social contract between employer and employee. Of significant concern to business ethicists is the fact that these social contracts are frequently breached. Some researchers in the field of evolutionary psychology argue that there is a biological basis to social contract formation and dissolution in business. However, although it is inescapable that biological forces shaped a fixed neural structure that guides and limits humans’ abilities, we argue that characteristics of the situation in which the person finds himself or herself moderate the activation of these neural circuits in ordinary business social contract situations. Specifically, the moral intensity associated with the social contract conditional rule is likely to influence peoples’ abilities to detect violators of the rule. This study utilizes adapted versions of the Wason selection task and manipulates the issue-contingent moral intensity characteristics of magnitude of consequences, proximity, and social consensus to assess if moral intensity facilitates detection of rule violators. Results from this empirical study indicate no relationship between moral intensity characteristics and issue recognition but do provide insights into the evolutionary psychology approach.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Andrews F. M., L. Klem, T. N. Davidson, P. M. O’Malley, W. L. Rodgers: 1981, A Guide for Selecting Statistical Techniques for Analyzing Social Science Data. (Institute for Social Research, Ann Arbor, MI)

    Google Scholar 

  • Barrett, H. C.: 1999, ‚Guilty Minds: How Perceived Intent, Incentive, and Ability to Cheat Influence Social Contract Reasoning’, 11th Annual Meeting of the Human Behavior and Evolution Society, Salt Lake City, Utah

  • Cheng P. W., K. J. Holyoak: 1985, Pragmatic Reasoning Schemas. Cognition 17, 391–416

    Google Scholar 

  • Chia A., L. M. Mee: 2000, The Effects of Issue Characteristics on the Recognition of Moral Issues. Journal of Business Ethics 27, 255–269

    Article  Google Scholar 

  • Christensen L. B.: 2001, Experimental Methodology 8th edn. (Allyn and Bacon, Boston)

    Google Scholar 

  • Cosmides, L.: 1985, Deduction or Darwinian Algorithms? An Explanation of the Elusive Content Effect on the Wason Selection Task. Doctoral Dissertation, Department of Psychology, Harvard University: University Microfilms, #86-02206

  • Cosmides L.: 1989, The Logic of Social Exchange: Has Natural Selection Shaped How Humans Reason? Studies with the Wason Selection Task. Cognition 31(1989), 187–276

    Article  Google Scholar 

  • Cosmides L., J. Tooby: 1989, Evolutionary Psychology and the Generation of Culture, Part II. Ethology and Sociobiology 10, 51–97

    Article  Google Scholar 

  • Cosmides L., J. Tooby: 2000a, Introduction. in Gazzaniga M. S. (ed.), The Cognitive Neurosciences (MIT, Cambridge, MA, 1–8)

    Google Scholar 

  • Cosmides L., J. Tooby: 2000b, The Cognitive Neuroscience of Social Reasoning. in Gazzaniga M. S. (ed.), The Cognitive Neurosciences 2nd edn. (Cambridge, MA: MIT, 1259–1270)

    Google Scholar 

  • Cosmides, L. and J. Tooby: 2004, ‚Knowing Thyself: The Evolutionary Psychology of Moral Reasoning and Moral Sentiments’, in R. Edward Freeman and P. H. Werhane (eds.), Business, Science, and Ethics (The Ruffin Lecture Series 4). (Society for Business Ethics, Charlottesville, VA), pp. 93–128

  • Davis M. A., N. B. Johnson, D. C. Ohmer: 1998, Issue-contingent Effects on Ethical Decision Making: A Cross-cultural Comparison. Journal of Business Ethics 17, 373–389

    Article  Google Scholar 

  • Dukerich J. M., M. J. Waller, E. George, G. P. Huber: 2000, Moral Intensity and Managerial Problem Solving. Journal of Business Ethics 24, 29–38

    Article  Google Scholar 

  • Evans, J. St. B. T.: 1972, ‚Interpretation and ‚Matching Bias’ in a Reasoning Task’, The Quarterly Journal of Experimental Psychology 24, 193–199

    Google Scholar 

  • Evans, J. St. B. T., P. Legrenzi and V. Girotto: 1999, ‚The Influence of Linguistic Form on Reasoning: The Case of Matching Bias’, The Quarterly Journal of Experimental Psychology 52A(1), 185–216

    Google Scholar 

  • Evans, J. St. B. T., S. E. Newstead and R. M. J. Byrne: 1993, Human Reasoning: The Psychology of Deduction (Lawrence Erlbaum Associates, Hove, UK)

  • Fiske, S. T. and S. E. Taylor: 1984, Social Cognition (Oxford University Press, New York)

  • Frey B. F.: 2000, Behavior Research Methods, Instruments and Computers. Journal of Business Ethics 32, 423–431

    Google Scholar 

  • Gaulin, S. J. C. and D. H. McBurney: 2001, Psychology: An Evolutionary Approach (Prentice Hall, Upper Saddle River, NJ)

  • Gautchi F. H., T. M. Jones: 1998, Enhancing the Ability of Business Students to Recognize Ethical Issues: An Empirical Assessment of the Effectiveness of a Course in Business Ethics. Journal of Business Ethics 17, 205–216

    Article  Google Scholar 

  • Gigerenzer G., K. Hug: 1992, Domain-specific Reasoning: Social Contracts, Cheating, and Perspective Change. Cognition 43, 127–171

    Article  Google Scholar 

  • Glass G. V., K. D. Hopkins: 1996, Statistical Methods in Education and Psychology. 3rd edn. (Allyn and Bacon, Boston)

    Google Scholar 

  • Greenwood D. J., W. A. Stini: 1977, Nature, Culture, and Human History: A Bio-Cultural Introduction to Anthropology (Harper and Row, New York)

    Google Scholar 

  • Griggs R. A.: 1989, To ‚See’ or Not to ‚See’: That is the Selection Task. The Quarterly Journal of Experimental Psychology 41A, 517–530

    Google Scholar 

  • Griggs R. A.: 1984, Memory Cueing and Instructional Effects on Wason’s Selection Task. Current Psychological Research and Reviews 3, 3–10

    Article  Google Scholar 

  • Griggs R. A., J. R. Cox: 1982, The Elusive Thematic-materials Effect in Wason’s Selection Task. British Journal of Psychology 73, 407–420

    Google Scholar 

  • Griggs R. A., J. R. Cox: 1983, The Effects of Problem Content and Negation on Wason’s Selection Task. The Quarterly Journal of Experimental Psychology 35A, 519–533

    Google Scholar 

  • Hunt S. D., S. J. Vitell: 1986, A General Theory of Marketing Ethics. Journal of Macromarketing 8, 5–16

    Article  Google Scholar 

  • Johnson-Laird P. N., P. Wason: 1970, A Theoretical Analysis of Insight into a Reasoning Task. Cognitive Psychology 1, 134–148

    Article  Google Scholar 

  • Jones T. M.: 1991, Ethical Decision-making by Individuals in Organizations: An Issue-contingent Model. Academy of Management Review 16(2), 366–395

    Article  Google Scholar 

  • Kelly P. C., D. R. Elm: 2003, The Effect of Context on Moral Intensity of Ethical Issues: Revising Jones’s Issue-Contingent Model. Journal of Business Ethics 48, 139–154

    Article  Google Scholar 

  • Manktelow K.: 1999, Reasoning and Thinking (Psychology Press, East Sussex, UK)

    Google Scholar 

  • Margolis L.: 1987, Patterns, Thinking, and Cognition: A Theory of Judgment (Chicago University Press, Chicago)

    Google Scholar 

  • Marr D.: 1982, Vision: A Computational Investigation into the Human Representation and Processing of Visual Information (Freeman, San Francisco)

    Google Scholar 

  • Marshall B., P. Dewe: 1997, An Investigation of the Components of Moral Intensity. Journal of Business Ethics 16, 521–530

    Article  Google Scholar 

  • May D. R., K. P. Pauli: 2002, The Role of Moral Intensity in Ethical Decision Making. Business and Society 41(1), 84–118

    Article  Google Scholar 

  • Oaksford M., K. Stenning: 1992. Reasoning with Conditionals Containing Negated Constituents. Journal of Experimental Psychology: Learning Memory, and Cognition 18, 835–854

    Article  Google Scholar 

  • Platt R. D., R. A. Griggs: 1993, Facilitation in the Abstract Selection Task: The Effects of Attentional and Instructional Factors. The Quarterly Journal of Experimental Psychology 46A(4), 591–613

    Google Scholar 

  • Price M., J. Tooby, L. Cosmides: 2002, ‚Punitive Sentiment as an Anti-free Rider Psychological Device’, Evolution and Human Behavior 23, 203–231

    Article  Google Scholar 

  • Reich S. S., P. Ruth: 1982, Wason’s Selection Task: Verification, Falsification, and Matching. British Journal of Psychology 73, 395–405

    Google Scholar 

  • Rest J. R.: 1986, Moral Development: Advances in Research and Theory. (Praeger, New York)

    Google Scholar 

  • Rosenthal R., R. L. Rosnow: 1991, Essentials of Behavioral Research: Methods and Data Analysis 2nd edn. (McGraw-Hill, Boston)

    Google Scholar 

  • Santamaria C., J. A. Garcia-Madruga, M. Carretero: 1996, Univeral Connectives in the Selection Task. The Quarterly Journal of Experimental Psychology 49A(3), 814–827

    Google Scholar 

  • Shadish W. R., T. D. Cook, D. T. Campbell: 2002, Experimental and Quasi-Experimental Designs for Generalized Causal Inference. (Houghton-Mifflin Company, Boston)

    Google Scholar 

  • Singer M., S. Mitchell, J. Turner: 1998, Consideration of Moral Intensity in Ethicality Judgments: Its Relationship with Whistle Blowing and Need-for-Cognition. Journal of Business Ethics 17, 527–541

    Google Scholar 

  • Singhapakdi A., S. J. Vitell, K. L. Kraft: 1996, Moral Intensity and Ethical Decision-Making of Marketing Professionals. Journal of Business Research 36, 245–255

    Article  Google Scholar 

  • Singhapakdi A., S. J. Vitell, K. L. Kraft: 1999, Antecedents, Consequences, and Mediating Effects of Perceived Moral Intensity and Personal Moral Philosophies. Journal of the Academy of Marketing Science 27, 19–36

    Article  Google Scholar 

  • Sugiyama L. S., J. Tooby, L. Cosmides: 2002, Cross-cultural Evidence of Cognitive Adaptations for Social Exchange among the Shiwiar of Ecuadorian Amazonia. Proceedings of the National Academy of the Sciences 99(17), 11537–11542

    Article  Google Scholar 

  • Tooby J., L. Cosmides: 1992, The Psychological Foundations of Culture. In: Barkow J. H., Cosmides, L., Tooby, J. (eds.). The Adapted Mind: Evolutionary Psychology and the Generation of Culture (Oxford University Press, New York), 19–136

    Google Scholar 

  • Tooby J., L. Cosmides: 2000, Mapping the Evolved Functional Organization of Mind and Brain. In: Gazzaniga M. S. (ed.). The Cognitive Neurosciences (MIT Press, Cambridge, MA), 1185–1196

    Google Scholar 

  • Trevino L. K.: 1986, Ethical Decision Making in Organizations: A Person-Situation Interactionist Model. Academy of Management Review 11(3), 601–617

    Article  Google Scholar 

  • Wason P. C.: 1966, Reasoning. in Foss B. M. (ed.) New Horizons in Psychology, (Penguin, Harmondsworth)

    Google Scholar 

  • Wason P. C.: 1968, Reasoning about a Rule. The Quarterly Journal of Experimental Psychology 20, 273–281

    Article  Google Scholar 

  • Watley L. D., D. R. May: 2004, Enhancing Moral Intensity: The Roles of Personal and Consequential Information in Ethical Decision-Making. Journal of Business Ethics 50, 105–126

    Article  Google Scholar 

  • Wilson J. Q.: 1993, The Moral Sense. (Free Press, New York)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to David M. Wasieleski.

Additional information

David M. Wasieleski is an Assistant Professor in the Leadership and Change Management Division of the A.J. Palumbo School of Business Administration and the John F. Donahue Graduate School of Business at Duquesne University. He received his Ph.D. from the University of Pittsburgh. David’s recent research focuses on individuals’ biological propensity for ethical behavior and its effect on workplace relationships. His other research interests include moral intensity, cognitive moral development, stakeholder agenda-building, and policy learning.

Sefa Hayibor is an Assistant Professor of Management in the Sobey School of Business at Saint Mary’s University (Canada). He received his Ph.D. from the University of Pittsburgh. His research interests include business ethics and ethical decision-making, stakeholder motivation and management, charismatic leadership, and cognitive heuristics and biases.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Wasieleski, D.M., Hayibor, S. Breaking the Rules: Examining the Facilitation Effects of Moral Intensity Characteristics on the Recognition of Rule Violations. J Bus Ethics 78, 275–289 (2008). https://doi.org/10.1007/s10551-007-9376-6

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-007-9376-6

Keywords

Navigation