Abstract
In this paper our aim is to augment the value-congruency literature by demonstrating the dynamics of business value structures. The relationship between cognitive discomforts and value restructuring is examined by applying self-affirmation theory. Subjects (N = 115) were randomly assigned either to the treatment group (n = 69) or control group (n = 46). Those subjects in the treatment group were tasked with deciding between two different organizational re-structuring options that involved downsizing. The values of job-entitlement, and obligations to the disadvantaged shifted in emphasis in a direction that legitimated and justified the lay-off decision. The value of economic nationalism remained unchanged. Implications for research and practice are discussed.
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Watson, G.W., Papamarcos, S.D., Teague, B.T. et al. Exploring the Dynamics of Business Values: A Self-affirmation Perspective. Journal of Business Ethics 49, 337–346 (2004). https://doi.org/10.1023/B:BUSI.0000021024.74653.cb
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DOI: https://doi.org/10.1023/B:BUSI.0000021024.74653.cb