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Fair Trade in France: From Individual Innovators to Contemporary Networks

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Abstract

Fair trade aims at humanising the capitalist economy by serving the community, instead of simply striving for financial profit. The current fair trade sector is an excellent example of an innovation where networks based on ethical principles can help to effectively serve this market. Our analysis is based on 48 interviews amongst fair trade innovators in France and illustrates the advent of a new type of entrepreneur, one that is grounded in the social and solidarity economy (SSE). Based on a service-dominant logic, these innovators aim to construct a ‘new world’ centred on trade relationships by integrating the role of multiple-player networks into the creation of value in the market.

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Author information

Authors and Affiliations

  1. Univ Lille Nord de France, Lille Cedex, France

    Nil Özçağlar-Toulouse

  2. Lille School of Management Research Center, 1, Place Déliot, BP 381, 59020, Lille Cedex, France

    Nil Özçağlar-Toulouse

  3. Université Paris-Est, Marne-la-Vallée Cedex 2, France

    Amina Béji-Bécheur

  4. Organization Economy Production-Prism Research Center, Blvd. Descartes Champs sur Marne, 77454, Marne-la-Vallée Cedex 2, France

    Amina Béji-Bécheur

  5. University of Notre Dame, Notre Dame, IN, 46556, U.S.A.

    Patrick E. Murphy

Authors
  1. Nil Özçağlar-Toulouse
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  2. Amina Béji-Bécheur
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  3. Patrick E. Murphy
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Correspondence to Nil Özçağlar-Toulouse.

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Özçağlar-Toulouse, N., Béji-Bécheur, A. & Murphy, P.E. Fair Trade in France: From Individual Innovators to Contemporary Networks. J Bus Ethics 90 (Suppl 4), 589–606 (2009). https://doi.org/10.1007/s10551-010-0594-y

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  • DOI: https://doi.org/10.1007/s10551-010-0594-y

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