Abstract
In the autumn of 2015, Star Wars once again rattled the world with a new episode, The Force Awakens. The first movie of the series was released in 1977, and ever since the 1980s emerging new episodes have turned this epopoeia into a recognizable mass cultural text that is well-known all over the world nowadays and which has been transformed into a wide range of forms such as series, comic strips, video games, toys, stickers and other forms of mass culture. However, what happens when a mass cultural text gets fused into a new context of political discourse? What kinds of unpredictable clashes of meanings might be evoked on the threshold of mass culture and ideology, dominative hierarchy and democratic masquerade, or even communist and capitalist semiosphere? What mythological meanings appear when a fictional hero acquires a real body and becomes a politician? The present paper puts forward a semiotic analysis of the eccentric performance of Darth Vader the politician in the contemporary Ukrainian political life. The case employs the concepts of text and transmedial world, as well as notions of remediation and resemiotization, in order to make sense of how political masquerade appears in the semiosphere of the Ukrainian spectator. In addition, the paper introduces the examples of semiotic interaction between the contemporary fictional character Darth Vader, his namesake politician, and the collective memory of both: the traditional culture and the Soviet ideological past.
Acknowledgement
This research was supported by European Social Fund’s Doctoral Studies and Internationalisation Programme “DoRa”.
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