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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton May 23, 2022

Intersemiotic projection and academic comics: towards a social semiotic framework of multimodal paratactic and hypotactic projection

  • Lei Zeng and Xinyu Zhu ORCID logo EMAIL logo
From the journal Semiotica

Abstract

Intersemiotic projection is one of the most common configurations in the knowledge construction process of academic comics. Although previous studies address some general features of intersemiotic projection, further research on interdependency relations of intersemiotic projection is needed in order to map out the whole system. This study, based on the social-semiotic approach to multimodal studies, proposes a systemic framework of image-text paratactic and hypotactic projection in academic comics. This framework identifies three sub-categories of paratactic projection and hypotactic projection, respectively: (1) Emergent, (2) Adjoined, (3) Sequential, (4) Compound, (5) Subsumed, and (6) Fused. The use of these projection configurations contributes to the realization of the communicative purposes of academic comics to evidence, exemplify, emphasize, explain, elaborate, and visualize the discussed knowledge. This research attempts not only to contribute to the theoretical development of multimodality from the social-semiotic perspective by refining and enlarging the multimodal hypotactic projection framework but also to provide an effective and applicable tool for comics analysis.


Corresponding author: Xinyu Zhu, Sun Yat-Sen University, Guangzhou, China, E-mail:

Funding source: The “Thirteenth-Five-year Plan” Project of Guangdong Planning office of Philosophy and Social Science

Award Identifier / Grant number: GD18CWW06

  1. Research funding: This work was supported by The “Thirteenth-Five-year Plan” Project of Guangdong Planning office of Philosophy and Social Science (grant number GD18CWW06).

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Received: 2020-04-26
Accepted: 2022-01-21
Published Online: 2022-05-23
Published in Print: 2022-07-26

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