The death of Jean Baudrillard in 2007 brought about a resurgence of feminist scholarship on his work. But in all recent feminist scholarship on Baudrillard, save for Victoria Grace’s Baudrillard’s Challenge: A Feminist Reading (2000), feminists focus on Baudrillard’s later theory of simulation, forestalling any reconsideration of his earlier text Seduction (1979). In this article I argue that a theory of seduction facilitates the unveiling of a hitherto unnoticed strain of feminist writing that proposes an ongoing challenge to masculine power (...) and politics. This strategy of seduction is one that can be traced through a history of modern feminism, from Joan Rivière’s concept of ‘womanliness’ in ‘Womanliness as Masquerade’ to Hélène Cixous’s écriture féminine in ‘The Laugh of the Medusa’ to Virginia Woolf’s ‘mulberry tree’ in Three Guineas. (shrink)