Abstract

The history of ‘virtual’ museums is linked in the museological model of fruition to the history of the traditional museum, from the musas to the Louvre, from the wunderkammer to the intangible heritage museums, passing by Science Centers and Museums of Modern Art, from websites to augmented reality, from audioguides to video games, passing by QR Code. This history is traced by the visitor experience, from a free observation/browsing, to the guided observation, studying the types of interaction that the visitor engages in, to the object ‘information’ that he or she acquires or handles in the visit, and also considering the essence of the museum as a ‘sacred place’. Do the most advanced models of virtual museums offer the same innovation in the fruition of the information?