Abstract

Personification, one of major types of metaphors often employed to express an attitude, is also an argumentative tool, especially in media texts on politically contested events. The present investigation aims at disclosing the attitudinal stance in personifying Ukraine, Russia, the Western countries and Lithuania in a corpus of texts collected from Lithuanian media in 2015–2018. The study relies on the three-step Critical Metaphor Analysis (CMA, Charteris-Black 2004), involving three levels: linguistic, cognitive and rhetorical. More specifically, they include (1) identifying personification cases, (2) interpreting personification through cognitive metaphorical scenarios (Musolff 2016), and (3) explaining ideological implications encoded in the scenarios. The findings indicate that in the scenario of COMMUNICATION, Ukraine is mostly presented positively: active defender and in need of support, with occasional scepticism whether it is capable to change. The West, Lithuania including, is presented as a supporter, whereas Russia is viewed as a negatively evaluated antagonist.