Abstract

This paper reflects on the role of communication ethics in the search for solutions to some of the problems in the journalistic arena today. Specifically, the article first examines the importance of applying the principle of transparency in the news industry. It then analyses the potential complementary role that monitoring processes can play in consolidating this transparency in the mass media business model. The present article attempts to propose a communication ethics model grounded on defending the need to foster co-responsibility in which the media, the journalists and the public perform a fundamental role.