Abstract

Transition cultural era is historically determined by the integrity of cultural values and phenomena, between stable types of cultures under its dynamics with its backbone changes in data values, processes and phenomena with the uncertainty of further dynamics. Analysis of the cultural dynamics requires the need to use the invariants of cultural integrity as criteria of structuring the culture. These invariants take socially meaningful values of man and society, the subjects of cultural as creators and their activities as such, methods of transmission of cultural information, tools of socio-cultural experience; semiosphere culture. The analysis of the transitional culture includes several levels of the study: First, the diachronic aspect of the analysis examines the relationship of the past, present and future. Through the «gaps and cracks» of previous culture, outdated communications or unmet demand break new cultural innovations, products, and institutions. They look ridiculous or shocking, but they demonstrate the elements of a new future, appealing to everything who is the leader of inevitable change. Then, the differences are noticeable on the level of mass consciousness. Not only are the pioneers and innovators, but the»mass man» is in a situation of choice, must accept new formats of communication, cultural production and consumption. Innovations and traditions, coexisting on the level of «everyday» knowledge and behavior need not only conceptualize from professionals, but also require personal decisions on every day activities. Old values and processes look in the eyes of the ordinary man as ‘cultural’, while a new values are visible as «anti-cultural» distorted because it is difficult for the majority to accept the same changes and recognise them, abandoning the «faith of their ancestors». Furthermore, there is a conflict emerging between the two images of essential. There is a need for a productive solution of such contradiction, and this in turn leads to the birth of the phenomena, values and structures that form the basis of future type of culture. Nonlinearity of the process generates cooperative effects that, in state of bifurcation, lead to unpredictable consequences. Within the synchronous analysis of the transitional type of culture the interaction of modern coexisting cultures on the level of detection of the dynamics and mutual transitions entities is assessed. Amplified universal tendencies are caused by the globalization of theculture, which lead to the formation of new paradigms of cultural integrity. Intercultural interaction demonstrates the complexity of culture as a system that in the era of transition diversificates qualitatively. In archaic as well as in civilizational formations changes may be both constructive and destructive. Analysis of unbalanced culture that is inherent to dynamics of «transition» specifies the allocation of invariants of the culture. Intercultural interaction are conceptualized in axiological categories of «transition», the fight of traditionalism and innovation is studied in diachronic aspect in terms of temporal relationships of the past, present and future. The third aspect of the analysis is introduced as “personalized” one, which is the intersection of the subjective and objective and their interaction. In a transitional culture outer self-realisation of individuals seem as tense communicative semantic field, where appear both universal values, eternal and invariant forms of culture and simultaneously, specific features of “transition” period.