Abstract

Traditional business ethics theory that honesty, fairness, respect for others, to keep its promise to avoid such conflict of interest or ethical values. However, as more and more multi-cultural environment and business ethics research, found that awareness of business ethics and conduct will be subject to cultural differences. This article aims to point out that cultural diversity is behind in the post-modernist thought, this desire for post-modernist theory of the impact of business ethics to respond. This in-depth discussion of an advocate of cultural diversity scholars mentioned four cases, by case analysis shows that cultural diversity is behind the post-modernist ideas of everything, with the result that ethical relativism, ethical decision-making inconsistency, can not provide a actual compliance with the framework for managers. Honesty, fairness, respect for persons, avoiding conflict of interest, and keeping promises are ethical values ​​accepted by almost all theories of business ethics. Nevertheless, more and more studies on cultural environment and business ethics have shown that cultural differences have a significant impact on cognition and behavior in business ethics. In this paper, we attempt to explore the hypothesis that post-modernism underlies the phenomena of cultural diversity. It is well recognized that post-modernism is an ever-changing, ever-present phenomenon. Its emphasis is on utilitarianism and practicality. It misunderstands pluralism and promotes value-neutrality. We try to respond to the challenges posed to business ethics theories by post-modernism thinking through an in-depth analysis of four cases, and thus bring to light the inconsistency of cultural diversity and moral relativism. We demonstrate that post-modernist thought is the real force behind cultural diversity, that it results in moral relativism and inconsistency of ethical decision making, and that it is incapable of providing a practical framework for managers facing a moral dilemma