Abstract
In this paper, we provide a philosophical perspective on the domain of business ethics in our attempt to examine to what extent an aretaic model can serve as an adequate moral context that can also accommodate the practical requirements of business. Our main objective is to show that despite any conflicts that may occur between an aretaic model and what is required in business, the Aristotelian ethical theory can serve as a morally adequate theoretical framework for business. To that effect, we examine certain aspects of this model, such as the notion of virtue as a settled ethical quality, as well as that of practical wisdom as the capacity of making a choice on the basis of proper ethical reasoning. Certain criticisms of such a model are also discussed. We derive the conclusion that the aretaic model can serve the organization's objectives to a great extent, since it provides a creative fusion of individual morality with the integrity of the corporate environment as reflected in its collective responsibility