Abstract

The study examines if women politicians of Pakistan in the media are portrayed as effective decision-makers who demonstrate their leadership abilities and dynamism in advocating women issues. It aims to study whether media was used as an organized effort to use political women to bring social and economic improvement in the status of women by examining the Pakistani media on the issues of women during Pakistan’s 2013 general elections. It explores the assumption put forward by the ‘critical mass theory’, that if women form the critical mass in the political power structure, they have a major effect on becoming a voice in the media for women issues. It is a content analysis of articles, editorials and features of four major dailies and talk shows of three major television channels during the Pakistan’s election year 2013. Findings show that women issues were just not sidelined but also women politicians were marginalized in the media to talk on women issues. The discourses on women by ‘empowered’ women were almost non-existent in the media.