Bakhtiniana 17 (2):157-182 (2022)

ABSTRACT Based on the statements that the word in interaction manifests itself as an ideological sign, oriented to a precise social audience, circumscribed in a given historical time; that race is a language and that geographic displacement involves a clash between different systems of meaning, I interpret data from the cultural translation process for the term black [negro, in Portuguese], based on the enunciations of two Portuguese language learners in a course for immigrant mothers held in Southern Brazil. The data presented were generated as part of an ongoing ethnographic investigation.1 The discussion points to controlling images that persist in the social imaginary from effacement procedures, discursive whitening and hypersexualization of the term negro [black]. Data also reveals that the processes of attributing meanings around race are in full dispute in the current socio-historical context. RESUMO Partindo das premissas de que a palavra em interação manifesta-se enquanto signo ideológico orientado a um auditório social preciso, circunscrito a um dado tempo histórico; de que raça é uma linguagem e de que o deslocamento geográfico envolve um choque entre diferentes sistemas de significação, interpreto dados do processo de tradução cultural para o termo negro, a partir de enunciações de duas aprendizes de língua portuguesa de um curso para mães imigrantes realizado no sul do Brasil. Os dados apresentados foram gerados no âmbito de uma investigação etnográfica em curso1. A discussão aponta para imagens de controle que persistem no imaginário social, a partir de procedimentos de apagamento, de branqueamento discursivo e de hipersexualização do termo negro. Os dados revelam, ainda, que os processos de atribuição de sentidos em torno de raça encontram-se em plena disputa no contexto sócio-histórico atual.
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DOI 10.1590/2176-4573e54583
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