Abstract

Sport is an important part of the society and economy in Germany. Over the past decades, the awareness of sustainability and responsibility in sport has increased. This chapter looks at sustainable and responsible management in German sports organizations. Data were collected through semi-structured interviews. The interviewees were managers from sports organizations from the non-profit, public, and for-profit sector. A thematic analysis was applied to identify patterns of meaning across the data set. The results show that all sectors apply sustainability measures in their daily work. There are differences in the focus between the sectors. The public and non-profit sector were more socially focused, whereas the for-profit sector put focus on economic issues. All three pursued Good Health and Well-Being as Sustainable Development Goals (SDG). The sectors also faced ethical issues, which they tried to solve with individual solutions. Furthermore, challenges in the future were discussed.