Abstract
The conceptual basis of the formation of the information society is investigated, which includes the notion of the sociocultural conditions that make possible the establishment of the information way of the being of the economy and wide involvement of the information-communication technologies. It is shown, that ontological and moral-ethical basis of the new economy is one of these conditions, which makes its functioning as information-communication paradigm pointful. It is also proved, that for the effective functioning of the information society the change of the sense horizon and new labour ethic is needed, which requires totally different features of character and ways of the man’s behaviour than in previous epochs. Moreover, the substantial specification of this social form is domination of the half-subjective relationships. Heuristic potential of the usage of the metaphor system enables to develop the half-subjective theory of the information society, which includes the process of the disintegration of the hierarchical structures and creation of the new ones, that are based on the network principal. Herewith interpersonal interactions, contacts, communications of the individuals are added with the group’s interactions within the borders of the network communities. Assuming that information shows the ability of distinguishing of new characteristics of certain occurrences or processes by the social subject, it is stipulated that new relationships about information are formed while transforming into information stage of the society’s development. The network character of the interaction penetrates in the social relationships of all levels – from intergovernmental to everyday. The socio-philosophical investigation of the information society and main tendencies of its development by evolutional research of the social aspects of the main parties of this notion lets affirm that information society is a socio-philosophical concept, which observes production and information using as the dominant of the community’s development. It is shown, that socio-philosophical analysis of the information society foresees not only clarification of its essential characteristics but also condition’s detection of the certain community ability, which are implicitly existent in the sense horizon. In this case it is necessary to illuminate not only economic multiplier of the information-communication but also ontological and moral-ethical components.