Abstract

Processes and tendencies that became substantial and determinative when forming integrity of a human being in the modern world are analyzed in the article. The "mounting" of identity by means of life arrangement has a major value, i.e. those forms of daily routine, in particular its artistic working-through, due to which the unique complex of a man is manifested. It is significant that the artistic working-through of some segments of the "habitat", their account and mass production not necessarily lead to total unification and standardization, but, on the opposite, can be only a stage when forming unique individuality of a man.