Abstract

Text of the statement deals with the relationship of media and creativity in modern times. This relation is treated critically, through market relations, and elaborates the phenomenon of so-called. creative industries. The issue of creative industries and their service to the world of capital, makes the basic interpretive line of the article. Analysis of the concept of creative industries that come from the phrase ‘cultural industry’ Adorno and Horkheimer - shows the absurdity of the whole project which is in the development of arts and culture, as is commonly thought, but rather serves to supporting the world’s capitalism, which is in a crisis. Therefore creative industry as a branch of economy, in fact, instrumentalize creativity, showing it as a necessary precondition of development not only of art, culture and the media, but of entire communities, which we consider wrong approach, in terms of our understanding of this issue from the perspective of a critically intoned philosophy media.