In this essay, I discuss Korean artists’ multi-layered, internal motives for engaging in artistic practices: their artistic devotion derives from their desires for moral self-cultivation, self-enjoyment, and self-forgetting. I speculate that these tendencies were intensified in Korean cultural traditions by distinctive sociopolitical circumstances of the Joseon period under the dominance of Neo-Confucianism, such as a fixed social hierarchy and Sino-centrist perspectives. This interpretation provides a useful lens for better understanding contemporary Korean artistic practices in both the fine and popular arts.