ABSTRACT Universities worldwide are beginning to counter the prevailing neo-liberal ideology by paying renewed attention to the moral development of students and fostering their life purposes. This mixed methods study investigates the life purposes of higher education students in four institutions in the Netherlands (nDutch = 663) and Finland (nFinnish = 846). Based on quantitative data, we identified four purpose profiles: purposeful, self-oriented, dreamer, and disengaged. Qualitative data showed that students’ willingness to contribute to a better world was not particularly (...) prominent. An exception was found in the data of a Dutch research university working with a specific worldview and value base and emphasizing moral education. We conclude that universities need to put more effort into educating young professionals whose life purpose goes beyond their self-interest and who are willing and able to address pressing societal and global problems. This particularly includes professionals in the domains of technology and economy. (shrink)