ABSTRACTThis essay contributes to the growing project of global media ethics by addressing the pervasiveness of Edward Said’s notion of Orientalism and the continued subordination of non-Western countries, movements, and cultures in media and academic discourse. Drawing together the practices of international journalism and cross-cultural academic scholarship, and building from specific examples of the otherization of Arab and Muslim countries and populations, it universally argues the need for journalists and scholars to focus on developing antithetical knowledge about the Other, tied (...) to broader counterhegemonic projects against enduring Orientalism and imperial relationships. (shrink)