Abstract

In traditional journalism, sensationalism was a characteristic of tabloid press. The main instruments used in sensationalistic headlines were bombastic epithets, and exaggerations used to increase the impact by curiosity. In the last decade, transformation with society and online media consumption behaviour have triggered a change of paradigm: we believe that we are facing a post-sensationalism media narrative, defined by catastrophism and the fight paradigm. In the context of a huge news feed overloaded with information, in the purpose of increasing the number of views of online media, the journalistic discourse has transformed radically and switched from informative to a more aggressive approach. The study shows that in Romania, the pursuit for clicks has generated a new discursive paradigm, a sort of post-sensationalism era, which we referred to as catastrophism and fight paradigm. This conclusion is based on quantitative and qualitative research that analysed Romanian online press headlines and content in approximately the same period of time both in 2018 and 2019. The research followed the frequency and context of usage of a few hashtags and keywords connected with our main concepts of concern: sensationalism, catastrophism, fight paradigm. In other words, we selected a few words that are, in our opinion, the most representative for the aforementioned concepts, and, with the use of professional instruments of press monitoring, we analysed their frequency and dynamics.