Abstract
The sphere of aesthetics has come to play an increasingly crucial role in today’s world, shaping every
aspect of our contemporary culture and everyday life, from our practices of consumption, to the way
we use the internet and our whole lifestyles. In this regard, it is especially interesting to examine to
what extent and to what effect this phenomenon has also spread to socio-political areas which have
traditionally little to do with art and beauty. With this article, I will explore the phenomenon of con-
temporary aestheticisation, from the perspective of the feminist movement. More specifically, I will
focus on the impact of the digitalisation of contemporary culture and everyday life on the relation-
ship between aesthetics and feminism, paying particular attention to practices linked to the sphere of
fashion and art. I will begin to investigate the contemporary phenomenon of aestheticisation while
addressing the following questions: What role does the digital realm play in the aestheticisation of
feminism? How can we define today’s intertwined connection between feminism and the creative
and cultural industries? And, to what extent can digital feminist aesthetics remain radical while en-
gaging with mainstream creative scenes? In order to keep a well-defined focus, I will concentrate on
the case of feminist aesthetics on Instagram and the phenomenon of Instagram feminism.